For 150 years the British Red Cross has been there for people in crisis, no matter who or where they are.
Every three hours someone in the UK receives support from the British Red Cross: helping people prepare for, respond to and recover from crises, bringing hope and life‑changing support.
Internationally, they work with the 192 international Red Cross and Red Crescent societies, operating on the frontline of disasters from Ukraine to Sudan, Gaza to Myanmar. For those in crisis, life-saving support from the Red Cross is never more than 48 hours away.
For over 150 years, they have put kindness into action. Today, over 17,200 volunteers and more than 3,400 staff continue that mission in the UK - helping millions of people prepare for, endure and recover from crisis.
As part of their continued evolution they are seeking a new Executive Director – Income Generation and Marketing to lead and shape the Marketing and Fundraising strategy, develop an ambitious and profitable cause-related fundraising ask linked to their 2030 strategy, and create a pipeline of funding and ways to inspire new supporters.
Reporting to the CEO Beatrice Butsana-Sita and sitting on the Executive Leadership Team, the British Red Cross are eager to engage with innovative, commercially minded leaders from any sector who have a commitment to the organisation’s fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality, and a desire to play a pivotal role in the world’s emergency responder.
The British Red Cross are committed to providing equal opportunities for everyone. They acknowledge that people from certain backgrounds are under-represented within the third sector and are committed to doing what they can to correct this.
To find out more, please visit our microsite:
For an informal conversation about the role or process please contact our Executive Search Partners, Green Park, on tessa.catt@green-park.co.uk
Closing date is Sunday 15 February 2026 at 11.59pm.