Digital Marketing Specialist
Job Req ID: 51357
Posting Date: 1 Oct 2025
Function: Software Engineering
Unit: Digital
Location:
Snowhill, Birmingham, United Kingdom
Salary: Competitive with Benefits
Why this job matters
The Digital Marketing Specialist will play a key role in ensuring the marketing team is ready for 3rd party cookie deprecation, ensuring we're still able to target customers and measurement marketing campaigns effectively. Showcasing their expertise to make sure we get the best out of our current marketing tech stack as well as helping the team be at the forefront of changes in the marketing industry and new Martech. This role will also help with customer acquisition by ensuring our data pipelines are working efficiently to provide 1st, 2nd and 3rd party data that allows us to execute best in class marketing campaigns.
What you'll be doing
Responsible for the migration to GA4 from GA360 for BT Business
Take the lead running quality assurance and data validation checks to ensure the platform is set up and running correctly
Be the Team expert on all things GA and have a deep understanding of all aspects of the product
Work closely with our media specialists to dive into campaign performance. You will provide valuable insights that help drive successful digital marketing campaigns
Support media agency and Digital Marketing Data team to deliver audience segmentation and optimisation through GA
Responsible for tracking the benefits driven by GA and presenting back to senior stakeholders.
Be the Marketing expert on GCP and BigQuery
Take the lead designing GCP use cases for Digital Marketing, which link to GA and Adobe Marketo
Work with our internal teams and agencies to deliver Digital Marketing use cases on GCP
Responsible for tracking the benefits driven from Marketing GCP use cases and presenting back to senior stakeholders.
Replace current tag management system and implement server side tagging for all marketing tags.
Own the design of our media tagging strategy across all digital media activity
Establish framework for optimising on site tagging for campaign efficiency & finding new opportunities
Responsible for ensuring that tagging is compliant with relevant internal policies and external regulations (e.g. GDPR).
Skills
Minimum of four year's web analytics experience using GA
Demonstrable implementation experience setting up GA for both web and app
Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities and to prioritize findings
Deep, hands-on experience working with analytics solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations and data analysis & insights
Experience in delivering GCP/ GA use cases – ideally for Marketing
Experience in measuring and analysing online campaigns including organic and paid search, email, display, social
Experience managing delivery programmes and tracking benefits to the business
An expert in at least one Tag Management System, will have demonstrable experience using JavaScript for advanced tag management and a solid understanding of data layer implementation best practices
Preferably experience working with Salesforce or similar CRM tools
Strong communication and interpersonal skills
Experience of implementing server side tagging
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
Benefits
Competitive salary
25 days annual leave (plus bank holidays)
10% on target bonus
Life Assurance
Pension scheme
Direct share scheme
Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
50% off EE mobile pay monthly or SIM only plans
Exclusive colleague discounts on our latest and greatest BT broadband packages
BT TV with TNT Sports and NOW Entertainment
30% discount for friends and family on EE mobile pay monthly and SIM only plans
About us
BT Group was the world's first telco and our heritage in the sector is unrivalled. As home to several of the UK's most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.
Over the next two years, we will complete the UK's largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK's best telco, reimagining the customer experience and relationship with one of this country's biggest infrastructure companies.
Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.