Product Manager (Martech)
(Must have B2C Media, or Live streaming, or Digital Advertising Industry experience)
Rate: Outside IR35 - Negotiable
Duration: 7 Months
Location: Remote within UK
Start Date: June
Industry: Media & Broadcasting
A leading UK-based media company is seeking an experienced Product Manager to support its Martech (Marketing Technology) initiatives. This is part of a critical iniative aimed at enhancing campaign success and driving audience engagement.
This role serves as a vital link between technology and marketing, ensuring Martech solutions are effective, compliant, and strategically aligned with the company’s goals.
Key Responsibilities:
* Collaborate with stakeholders to shape and deliver a Martech roadmap aligned with business objectives.
* Manage the full product lifecycle—from discovery and implementation to delivery and continuous improvement.
* Lead the integration of marketing tools including CDPs, CRMs, CMS platforms, analytics, and campaign technologies.
* Ensure GDPR compliance, consent management, and secure-by-design principles are embedded in all solutions.
* Work cross-functionally with Engineering, UX, Research, and Marketing teams to develop and deploy Martech capabilities.
* Facilitate Agile processes, including sprint planning, backlog grooming, and retrospectives.
* Align teams and manage stakeholder expectations to deliver scalable, high-impact Martech products.
Required Skills & Experience:
* Experience in a core product management role, with some experience specifically on Martech products
* Experience working within B2C Media, live streaming, or digital advertising experience
* Demonstrated impact on Martech product strategy and delivery.
* Proven experience implementing third-party SaaS applications in an enterprise environment.
* Strong working knowledge of GDPR, consent management, and data security best practices.
* Practical experience with Agile methodologies.
* Proficient in integrating third-party APIs, internal tools, and legacy systems.
* Familiarity with architecture tools (e.g., Ardoq) to identify system dependencies and gaps.
* Strong stakeholder management and cross-functional collaboration skills.
* Strategic thinker with the ability to translate data insights into actionable product decisions.
Preferred Qualifications:
* Skilled in developing experiment-led roadmaps and prioritisation frameworks.
* Adept at driving improvements in personalisation, automation, and campaign attribution.
* Comfortable working with emerging technologies and digital innovation in the Martech space.
* Familiarity with CI/CD, DevOps practices, and tools such as Jira and Confluence.