Role Fulfilled
To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital
Are you creative, analytical, organised and looking for an exciting opportunity to work with a talented and supportive team of e-commerce experts and household-name clients? Look no further than Pivotal! Pivotal is an e-commerce-focused digital transformation agency based in Norwich. We are looking for a passionate and creative Digital Marketing Specialist to join our team.
The Company
In this Digital Marketing Specialist role, you'll join a global digital marketing and development agency, working with a range of high-end UK and US clients across a number of sectors and industries. You will oversee the implementation of end-to-end optimisation strategies, improving and optimising platforms for your clients. This role offers a unique opportunity to develop and exert influence within a globally renowned optimisation function.
The Role
As the Digital Marketing Specialist, you'll act as the main optimisation lead for a diverse range of well-known clients. You will help improve site performance, focusing on both strategy and design. You'll be responsible for managing a team of developers and gathering insights to inform marketing solutions and strategy. Customer service, enterprise-level presentations, and account management experience are essential.
Responsibilities
* Assist in the planning, development, and execution of optimisation strategies for client websites, with a focus on improving user experience, conversion rates, and overall performance.
* UX design, with the ability to work with multiple clients’ brand identities, considering usability and function, with a focus on conversions.
* Conduct a thorough analysis of website and asset data, identify opportunities for improvement, and make data-driven recommendations to clients.
* Manage client communications, including results presentations and keeping them informed of their optimisation progress.
* Manage a team of test developers to ensure tests are turned around promptly and with high quality.
* Collaborate with other Pivotal team members, including project managers, designers, and developers, to ensure that optimisation efforts align with client needs and business objectives.
* Stay updated with the latest trends and best practices in digital optimisation, sharing your knowledge with the team and implementing new strategies and tactics as needed.
* Ensure that client-facing departmental reports are of the highest calibre.
Essential
* Strong organisation and communication skills, both written and verbal.
* Design experience with a keen eye for detail and experience using design tools such as Figma or Photoshop.
* Strong problem-solving skills with attention to detail.
* An understanding of e-commerce – experience with CMS platforms such as Shopify and Magento 2.
* A desire to devise end-to-end optimisation strategies.
* An analytical brain with the ability to think critically.
* Strong proficiency using Google Analytics.
* Passionate about improving user experience and user journeys.
* Strong presentation skills, including building and presenting reports to key stakeholders.
Desired
* Agency-side or client-facing experience.
* Experience with UX design.
* Experience planning, conducting and analysing A/B and MV tests.
* Experience with Convert (or similar AB testing tools) in a commercial environment.
* An interest in emerging technologies like AI and machine learning.
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