Main Purpose of Job
The work undertaken by The James Hutton Group is right at the top of the global agenda when it comes to tackling problems such as the impact of climate change and threats to food and water security and sustainable use of our natural resources.
An important part of our work is through our Scientific Services where we undertake plant breeding and licensing, scientific research and consultancy, and analytical services for customers worldwide on a commercial basis.
Our diverse product and service offering across multiple sectors requires a tailored marketing approach to ensure we are reaching audiences with the right information to ensure that are aware of our services – and contract us to deliver them.
We are seeking a highly motivated and experienced Marketing Manager to lead our marketing strategy and campaigns. The ideal candidate will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition and revenue growth.
Main Duties of Postholder
Marketing strategy – development and implementation to support our targets for sales and which drive growth. Requires close working with Business Development Managers responsible for individual Strategic Business Units to establish their needs, and scientific staff to establish their services including events such as Fruit for the Future and Potatoes in Practice in order to effectively target and communicate our offering.
Campaign management - plan, execute and oversee marketing campaigns across various channels including digital, social media, email and traditional media. Requires close working with the rest of the Hutton’s communication team using in-house design, internal comms, events and media resources.
Content creation - produce engaging content for channels such as mailers, social media and website pages including producing copy and using tools such as blogs, videos, Prezis, graphics, case studies. Close liaison with in-house designer on other types of collateral to ensure brand consistency.
Market research – conduct marketing research to identify trends, customer needs and competitive analysis.
Budget management – manage the marketing budget ensuring efficient allocation of resources and tracking ROI.
Line management – lead and mentor marketing assistants on six monthly rotational basis to support the work of Scientific Services.
Performance analysis – monitoring and analysis of the performance of marketing campaigns, providing insights and recommendations for improvement.
Events co-ordination – of presence at trade shows and exhibitions calling on support of JHL Admin Support and rest of Comms Team to enable this.
Previous experience is essential and can involve either a suitable qualification combined with practical experience or longer-term practical experience.
This post will be based within the Communications Team and can be based at either our campus in Invergowrie near Dundee or Aberdeen.
Person Specification
Education/Experience/Skills
Essential
* Formal qualification in communications/marketing or equivalent experience
* Successfully demonstrated communications strategy planning and execution.
* Experienced in developing marketing campaigns which are target driven
* Evaluated customer research, market intelligence and competitor information to ensure optimal campaign effectiveness
* Experienced in managing the planning, writing and delivering of marketing communications.
* Experienced in managing digital channels including; website, social media and digital newsletters.
* Experience of using CRM systems or similar software tools.
* Excellent communicator at all levels both written and verbal.
* Well organised and able to handle multiple projects and deadlines.
* Energetic, enthusiastic self-starter that with proven ability to deliver marketing campaigns with impact.
* Ability to network and strong influencer
* Able to deliver creative solutions to meet budget and time pressures.
* Able to manage translation of technical specifications into customer benefits.
* Ability to work as part of a team
Desirable
* MBA or marketing degree / diploma
* Science at Higher / A level
* Experience in communicating science or technical issues
* Experience of using HubSpot
* Bench to C suite
* Project management skills
* Experience as technical writer
What we offer
* Employee Assistance Programme (EAP) - A confidential service available to support employees and their families with work or personal problems. Providing access to professional counsellors, psychologists, and work-life consultants available to help and support individuals in tackling all types of problems.
* Annual Leave – Generous entitlement up to 40.5 days a year, with carry over possible and guaranteed time-off for Christmas.
* Pension - Employer Contribution of 15% in a Personal Pension Plan and employee contribution flexibility.
* Self-managed hours and Flexible Working – option to manage and spread your working time in line with organisational needs to create a healthy work life balance.