Position : Commercial Sales Director
Alternative Titles : Sales Director, Head of Sales, Commercial Director, Commercial Manager, Sales and Commercial Manager
Location : Sheffield, South Yorkshire with regular travel throughout the UK and internationally
Hybrid : No, the role is office based if not out with customers
Salary : Basic c £75,000-£80,000 plus car / bonus
Reports to : Chief Executive Officer
People Management Responsibility : Yes, team of 5-6 people
With a proud history going back to the early part of the 20th century, Chapmans is one of the leading designers and suppliers of agricultural wear parts serving the UK and European markets. As they look to the next phase of their growth, they have an opportunity for someone to join them as
Commercial Sales Director
This is a key role that will form part of the Senior Leadership Team alongside the CEO, Finance Director and HR Director at the Sheffield facility.
About the role :-
* Develop and execute a robust commercial strategy focused on international market expansion to include pricing strategy
* Build and Maintain relationships with the after-market Wholesaler Distributors, via key accounts across UK & Northern and Eastern Europe, through customer own branding or via Company’s own brand
* Lead and grow the sales team, with a focus on domestic and export market development and channel management
* Identify and penetrate new geographic markets, distributors, and OEM partnerships
* Collaborate with design, engineering and production teams to align product offerings with market needs
* Oversee budget preparation, pricing strategies, contract negotiations, and margin optimization
* Represent the Company at international trade shows, exhibitions, and industry events
* Monitor global market trends, competitor activity, and regulatory environments
* Implement and manage CRM systems in line with the Company’s IT Strategy to track pipeline, performance, and customer engagement
* Report regularly to the CEO and Board on commercial performance and strategic initiatives.
About You :-
* Proven experience in senior sales leadership roles within technical engineering or manufacturing sectors
* Proven track record in developing and growing export markets, ideally in agricultural or industrial products
* Strong understanding of international trade, logistics, and compliance
* Experience working with OEMs, distributors, and direct B2B sales channels
* Excellent leadership, negotiation, and stakeholder management skills
* Degree or professional qualification in Engineering, Business, or related field preferred
* Language skills are beneficial, particularly German or French
* Demonstrable experience in picking up new sector dynamics, product technical knowledge and terminology
* A natural relationship builder
* People management skills, able to lead and develop teams of internal and external sales people
* Experience of managing / overseeing supply chain contracts preferred
* Live within a reasonable commuting distance and able to travel to Sheffield when not out with customers
* Full UK driving licence
* Has the right to work in the UK without restriction or the need for sponsorship or visa support
* Any experience of customer led product design and development would be a bonus