Commercial Effectiveness Manager (One Year Maternity Cover)
Location: Unipart House, Cowley and Hybrid
Contract Type: Fixed Term Contract - 12 month Maternity cover
Hours: Full time, 40 hours per week
Salary: £32,000 - £35,000 per annum, plus car / car allowance
Benefits: 33 days holiday, pension, bonus, life assurance, employee assistance programme, wellbeing support, and flexible benefits scheme
About the Job
As the Commercial Effectiveness Manager, your focus will be on driving forward the Group improvement plan to gain greater use, insights and ROI from the CRM to support the Unipart growth objectives. HubSpot was introduced as the Groupwide CRM in 2023 and adoption has been very good. This role is for someone to shape and develop the way we are using HubSpot further to support our operations and growth objectives. Working within the marketing team, the successful candidate will work with a wide range of stakeholders and be the key point of contact for CRM queries and developments.
As part of your key responsibilities youll:
Ensure the CRM strategy is in line with the business strategy to support growth and develop our understanding of our prospects and customers
Work with sales, business development and marketing to create and influence the implementation of one Unipart improvement roadmap to increase usage and value from the CRM (including segmentation)
Develop reporting on customer funnel performance, measuring against KPIs and benchmarks and supporting on developing consistent reporting
Establish data quality checks (automating where possible) to ensure data quality meets specified quality and legal compliance standards
Create workflows to nurture prospects and marketing leads and support operational needs
Set up templates (reports, dashboards, forms etc.) to optimise consistent use across the teams
Keep up to date with CRM innovation to continually improve customer engagement
Assist with creating, editing and A/B testing HubSpot landing pages, forms, and CTAs - liaising with relevant stakeholders throughout the process.
Managing HubSpot landing page and email templates, ensuring brand compliance and optimisation for engagement.
Assist Marketing Business Partners with campaign activity insights in HubSpot, including managing contact lists and workflows, and providing metrics when requested.
Manage LinkedIn campaigns through HubSpot, including managing and adjusting audiences, drafting ads, and ensuring alignment with other campaign activities and goals.
About You
Wed love you to have the following skills and experience, but please apply if you think youd be able to perform well in this role!
B2B marketing experience
Confident, Self-motivator
Experience of the HubSpot CRM system
Marketing Analysis
Quality focused
Extensive experience in a data-related or business intelligence position
Attention to detail and accuracy of work
Our recruitment and selection process has been developed to ensure that it is consistent, fair and provides equality of opportunity - all selection decisions are based solely on technical and behavioural competencies. We do not discriminate on the grounds of race, colour, or nationality, ethnic or national origins, sex, gender reassignment, sexual orientation, marital or civil partnership status, pregnancy or maternity, disability, religion or belief, age or any other current or future protected characteristic as defined in the current Equality Act of England and Wales. As an organisation we also promote an environment which encourages diversity of characteristics and thought, where you feel included, safe and confident to be the best version of yourself and do your best work every day.
You may also have experience in the following: Marketing analytics, Campaign performance reporting, Data-driven marketing, Marketing ROI, Marketing dashboards and KPIs, Customer funnel analysis, Marketing data quality, B2B marketing operations, Commercial Effectiveness Manager, CRM Manager, CRM and Marketing Automation Manager, Marketing Effectiveness Manager, Commercial Performance Manager, Growth Operations Manager, Revenue Operations Manager, Customer Insights Manager, etc.
REF-224 678
JBRP1_UKTJ