As the Marketing and Training Assistant Manager, you will play a crucial role in the success of our beauty brands. You will be responsible for developing and executing marketing strategies to launch new products and enhance brand presence in the market. Additionally, you will design and deliver comprehensive training programs to ensure beauty advisors have the knowledge and skills to represent our brands effectively.
Accountabilities:
* Take ownership to manage our beauty brand’s marketing campaigns across EU countries
* Work closely with internal/external stakeholders and agencies to develop and execute our marketing strategies
* Identify and develop long-term marketing strategies for the product portfolio
* Identify and develop the brand in EMEA market to enhance the market share
* Build up and maintain strong relationships with retailers
* Develop the Retail and Brand Marketing plan including B&M, Digital, GWPs with retailers, PR activities
* Experience managing visual merchandising according to internal standards
* Experience planning and executing launch/PR events and influencer relationships
* Strong understanding of social media marketing, with focus on Instagram and TikTok
* Work with HQ & local team for NPD launches and related marketing plans
* Oversee Customer Care
* Closely work with external marketing agencies
* Plan and deliver Training to in-store Beauty Advisors and Client’s staff, both online and offline
* Make training materials for Beauty Advisors and Clients’ staff
* Regularly visit stores for random checking of our products to ensure proper placement
* Evaluate promotion effectiveness and ensure expenditure is spent efficiently
* Closely work with Business Units to manage stock forecasts, orders management, shipments monitoring to ensure sufficient inventory
* Enhance the brands’ position to identify opportunities, drive awareness, and enlarge margin brand presence in the market
About You:
* Professional proficiency in English; proficiency in other EU languages is an advantage
* FMCG Background, Beauty Industry experience is a plus
* Experience developing and growing social media channels
* Keen interest and passion for the FMCG/beauty industry
* Well understanding of customer’s needs and shopping habits in the consumer goods sector, ideally in beauty in Europe/UK
* Experience in working with beauty retailers and agency management
* Strong quantitative and qualitative analytical skills, attention to detail, and project leading/management experience is a must
* Ambitious, proactive, and collaborative team player
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing and Sales
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