Overview
This Senior CRM (Broadcast) position sits within the CRM team and is responsible for the end‑to‑end operational delivery of CRM campaigns across email and SMS. The role combines hands‑on execution with strong ownership of workflow management, QA rigour, and performance reporting to enable the business to trade effectively and at pace.
Location
3 days per week at our North Acton office, 2 days working from home.
What You Will Do
* Support the end‑to‑end campaign lifecycle, working from briefs through to deployment, performance reporting, and insight sharing.
* Maintain operational excellence across CRM delivery, consistently delivering high first‑time QA pass rates and ensuring accuracy across all email and SMS campaigns.
* Enhance CRM templates and operational processes to improve speed, accuracy, and scalability while maintaining operational excellence.
* Partner with CRM Managers, Brand & Creative, Insights and Ecommerce during briefing, ensuring campaign objectives, audiences, test hypotheses, and success metrics are clearly defined and translated accurately into build and segmentation requirements.
* Support campaign testing setup, including segmentation, A/B tests and holdouts, ensuring test structures are correctly implemented, documented, and QA’d within CRM builds.
* Own and prioritise the weekly CRM build schedule, balancing workload and trading priorities to ensure campaigns are delivered in line with the agreed commercial calendar.
* Build and quality assess CRM campaigns within Ometria, using approved templates and modular components to deliver email and SMS campaigns at pace and to brand and technical standards.
* Produce post‑campaign and weekly reports, analysing performance across key KPIs and highlighting clear outcomes against original briefs and hypotheses.
* Ensure reporting outputs close the loop back to briefing, contributing to a feedback cycle where learnings are embedded into future briefs, templates, and execution standards.
* Monitor campaign performance and deliverability, proactively flagging performance or data issues and working with relevant stakeholders to resolve them.
* Maintain clear documentation and QA checklists, ensuring best practice is followed consistently across all CRM executions.
* Act as a point of operational expertise within the CRM team, supporting continuous improvement and contributing to a culture of accountability, quality, and test‑and‑learn execution.
What We Are Looking For
* An experienced CRM Executive with hands‑on experience building and QA’ing email and/or SMS campaigns within a CRM or ESP platform (Ometria experience preferred).
* Ideally previous management experience, or keen to enter a managerial level position.
* Highly detail‑oriented, with a strong track record of delivering accurate, high‑quality campaign execution and strong QA outcomes.
* Comfortable managing multiple deadlines, able to prioritise workload effectively in a fast‑paced trading environment.
* Collaborative and relationship‑driven, with experience working closely with Brand, Creative, and commercial teams.
* Data‑literate and performance‑focused, confident interpreting campaign metrics and drawing meaningful insights from performance reports.
* Process‑minded, with an interest in improving templates, ways of working, and workflows to support efficiency and scalability.
* Proactive and accountable, with a strong sense of ownership over campaign delivery and operational standards.
* Customer‑focused and commercially aware, motivated by delivering CRM activity that supports both customer experience and business performance.
What We Offer
* Competitive salary & targeted annual bonus scheme.
* Generous Boden clothing allowance!
* 30% discount on all current clothing ranges.
* 25 days holiday annually, plus bank holidays.
* Online portal with an array of discounts on retail & entertainment.
* Virtual GP service for you and your household.
* Free onsite parking and subsidised café.
Equal Opportunity
We are an equal opportunity employer. Boden welcomes applicants of all backgrounds and encourages people from diverse teams to apply. We will provide reasonable adjustments or additional support during your application process if needed.
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