Role Overview
This role at Murray Uniforms is an exciting opportunity for an energetic team player looking to progress and build a career at a high-value, complex B2B contract business. This role will play a pivotal part in our Account Based Marketing strategy, supporting the Sales team with qualified leads.
Murray Uniforms partners with large organisations such as Jaguar Land Rover, B&Q, BMW and Dunelm to design uniforms that enable their teams to feel good and perform better at work. We know that employees who feel comfortable and confident are happier and more productive.
The Business Development Executive will be responsible for communicating our unique value proposition to senior stakeholders (often C-Suite and D-Suite roles) at our target companies to generate IEMs (Initial Exploratory Meetings) for the sales team. This role is the perfect stepping stone for an energetic person looking to take on the challenge of sales at senior levels.
Key Responsibilities
* Nurturing Leads: Youll work with Marketing and Sales to generate and nurture leads at key prospect accounts to produce initial sales calls. The successful candidate wont be afraid to pick up the phone or use creative methods to speak to senior stakeholders.
* Event Research & Attendance: The role will include researching key sector events and figuring out which ones the team should attend with a view of meeting senior stakeholders. Youll also be responsible for ensuring all leads are followed up post event. Frequency of event attendance will depend on the candidate's skills and competency.
* Strategic Alliance Development: Youll work with the Head of Marketing to help develop our network of strategic alliances (allying with other companies selling different products or services to the same stakeholder to create a joint approach).
* Database management: Youll be responsible for ensuring the CRM is up to date and kept clean to ensure easy and timely reporting for the Sales & Marketing team.
* Strategic Support: Youll have influence over our lead generation strategy, including planning campaigns, market research, messaging and identifying further potential business opportunities.
The Following Mindset Will Be Required
* Continuous Improvement Willingness to learn and take additional courses to continuously improve, able to give and take constructive feedback. Passion to explore new solutions to optimise productivity such as AI / Digital solutions.
* Confidence Ability and confidence to use the phone and overcome knockbacks from prospects.
* Creativity We will have to find creative ways to communicate to reach prospects and communicate our value proposition to hit deadlines and targets.
* Accuracy An eye for detail including accurate spelling and identifying potential errors
* Good Relationship Builder - Personable/affable and able to build relationships with all personality types.
* Good Communicator Ability to listen, understand and then communicate. Accurate and timely internal communication is a bonus, especially if the candidate is a good virtual and public speaker.
* Work ethic Willingness to work hard in a start up mentality business.
* Determination The drive, persistence and tenacious resilience to succeed whatever the weather.
* Team Player This role will involve continual interaction with other departments, people and personality types. Interactions have to be considerate, challenging, inspiring, professional and effective at all times.
* Values Driven Total commitment to Company Values at all times, every day.
* Reporting Consistent and on-time reports on key agreed KPIs.
Targets
Annual Commercial Targets for Role:
* Activity-based targets (Calls/Emails/Other Activity) Measured via the CRM to review output.
* Initial Exploratory Meetings Measured via number of meetings generated.
* Marketing Qualified Leads Measured in accordance with the MQL criteria, number of people interested in our product or service.
Annual Project Targets For Role
* Build and manage an effective strategy to target our top 3 priority sectors.
* Manage and improve our always on strategy for our other relevant sectors.
* Support Murrays expansion into new markets with research and outreach.
No Minimum Experience Required.
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