Description
JOB TITLE: Assistant Marketing Manager - Full Funnel (12-Month FTC)
LOCATION: Chester / Bristol / Halifax
SALARY: £40,824 - £45,360
HOURS: Full-Time
DURATION: 12-Month Fixed-Term Contract
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time in the office.
What you'll be doing
Are you ready to plan best in class, marketing leading communications across our iconic portfolio of brands - Lloyds, Halifax, Bank of Scotland and Scottish Widows?
As an Assistant Manager in Homes Full Funnel, you’ll Support the management and execution of the Customer Lifecycle Management marketing plan for the Homes business area across deepening and retention for key customer segments. Support and drive implementation, innovation, and own the results.
Key Responsibilities:
1. Support the implementation of the deepening and retention phases of the Homes CLM plan by working in active partnership with Accelerator teams to deliver change activity aligned to the wider Full Funnel plan.
2. Help create & maintain up to date reporting for all Homes Retention marketing activity. Where appropriate, build new reports using Excel & Adobe Analytics. Analyse weekly results & present key findings to internal BMX & Product stakeholders.
3. Work in agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges.
4. Support the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work.
5. Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and leverage new data & technology
6. Maintain high standards of execution across all campaign work to ensure we deliver against target outcomes.
7. Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
Key Capabilities:
8. Full Funnel Marketing Planning & Execution: Experience designing and delivering successful CLM plans across the funnel, deepening and retention customers via cross channel marketing activations that are powered by clear insight and analytical rigour to ensure we’re delivering incremental needs met growth for the business.
9. Agile Models of Operating and Fast Paced: Advocates agile ways of working. Focuses on key changes required to improve marketing agility (e.g., technology, tools, organisation development, ways of working etc.). Active collaborator, connecting across multiple teams and disciplines in agile pods at pace.
10. Reporting & Analytics: Good knowledge of reporting and analytic tools & software to create up to date reports on marketing activity for key stakeholders.
11. Commercial Acumen: Leverages marketplace knowledge and a strong network across the teams in order to make strategic marketing prioritisation from a commercial standpoint. Uses knowledge and experience to drive the commercial return from marketing plans aligned to the Group strategy, balancing short- and long-term commercial ambitions.
12. Control Management: Experience managing budgets, workflows and risks associated with their marketing plans. This includes adhering to accurate budget management and FP processes. It also includes showing the work in workflow tools like JIRA and Workfront.
13. Stakeholder Management: Manages internal and external key individual and group expectations, quickly establishing credibility and fostering trust and ongoing collaboration. Anticipates and mitigates conflict and shapes views to gain long-term commitment to current and potential future change
Values & Behaviours:
14. Thinks ‘We’ not ‘Me’: Demonstrates outstanding collaboration with peers and colleagues across teams through both actions and words. Prioritises collective success over individual recognition, focusing on enabling the bank to win in the market with customers.
15. Humility and Active Listening: Exhibits humility, actively listens, and continuously learns to foster curious, non-competitive, and psychologically safe teams. Encourages a culture where team members feel valued and empowered to contribute their best.
16. Radical Candour with Care: Delivers feedback with radical candour and care, promoting continuous improvement and making our talent the envy of competitors. Strives to create an environment where open, honest communication is the norm, and team members feel supported in their growth.
17. Inclusive and Collaborative: Values diverse perspectives and works inclusively to harness the strengths of all team members. Builds trust and fosters long-term commitment to shared goals, ensuring everyone feels a sense of belonging and purpose.
Apply Now: If you're passionate about Full Funnel marketing and ready to make a significant impact, we want to hear from you. Apply today and take the next step in your career with Lloyds Banking Group.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We also offer a wide-ranging benefits package, which includes:
18. A generous pension contribution of up to 15%
19. Annual performance-rated bonus scheme
20. Share schemes including free shares
21. Benefits you can adapt to your lifestyle, such as discounted shopping
22. 28 days’ holiday, with bank holidays on top
23. A range of wellbeing initiatives and generous parental leave policies
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.