Director Global Consumer and Market Insights
Location: Banbury, GB, OX16 3UU Zundert, NL, 4881 XZ
About the Role
We are currently hiring for a driven and experienced CMI leader to join our team and play a pivotal role in shaping consumer-centric strategies. This role will focus on generating actionable insights to support business growth, working closely with cross-functional teams to influence key decisions across marketing, innovation, and commercial functions. You will bring a strong understanding of consumers and markets, ensuring that insights are translated into impactful business outcomes.
Key Responsibilities
* Lead and deliver Consumer & Market Insight (CMI) projects to support strategic decision-making
* Translate complex data and insights into clear, compelling recommendations for stakeholders
* Partner closely with Marketing, Sales, and Innovation teams to shape product, brand, and category strategies
* Design and manage quantitative and qualitative research initiatives
* Drive a consumer-first mindset across the organization
* Influence senior stakeholders through strong storytelling and insight-driven narratives
* Monitor market trends, consumer behaviors, and competitor activities to identify opportunities for growth
* Ensure best-in-class research methodologies and continuous improvement of insight capabilities
Qualifications
* Solid experience in Consumer & Market Insights (CMI), ideally within the food or FMCG industry
* Proven ability to influence stakeholders and drive decisions through insights
* Strong analytical skills with the ability to synthesize data into actionable recommendations
* Excellent communication and storytelling capabilities
* Collaborative mindset with experience working across multiple functions
* Commercial acumen and a strong understanding of consumer-driven growth
* Degree in Marketing, Business, Psychology, or a related field, or equivalent experience
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