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Membership crm lead

Bath
Future Publishing
Posted: 7h ago
Offer description

What you'll be doing

As the Membership CRM Lead, you will be the architect of our member communications. Reporting to the Head of CRM - Customer Journeys, you'll oversee the end-to-end management of marketing activity. This management encompasses strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications.

Your mission is to build seamless customer journeys that turn casual visitors into loyal members. While the Membership Squad defines the 'what', you will lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice.


Experience that will put you ahead of the curve

* CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable)
* Lifecycle Marketing - A strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable).
* Analytical Mindset - Comfortable with data - you don't just report numbers, you explain what they mean and how to improve them.
* Copywriting & Creative Eye - Ability to write engaging, brand-aligned copy and provide clear briefs for design assets.
* Technical Savvy - Basic understanding of HTML/CSS for email and experience with audience segmentation logic.
* People Management - Previous experience managing at least one direct report or demonstrated readiness to step into a formal leadership role.
* Strong Communication - Ability to provide clear, constructive feedback and brief junior team members effectively on complex campaign requirements.
* Cross-Functional Collaboration - Proven ability to work and communicate effectively across Marketing, Product, and Brand teams


What's in it for you

The expected range for this role is £40,000 - £50,000.

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

… Plus more great perks, which include;

* Uncapped leave, because we trust you to manage your workload and time
* When we hit our targets, enjoy a share of our profits with a bonus
* Refer a friend and get rewarded when they join Future
* Well-being support with access to our Colleague Assistant Programmes
* Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P5


Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!


Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

#LI-HD1

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