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This Head of Ecommerce role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.
Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver the KPIs supporting the growth objectives.
The role is responsible for:
1. Optimising the value of visitors and marketing channels by using data and insight to perform agile trading conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and for recommending larger inputs into the digital ops and development team’s roadmap.
2. Managing a £5m CRM and Acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to create the optimal spend.
3. Ensuring the category and product proposition is appropriately ‘digitally’ focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
4. Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are digitally suitable.
5. Increasing the digital channels’ profitability by collaborating with the data/insight team.
6. Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding the levers to drive profitable performance.
The successful Head of Ecommerce will be an experienced leader who knows how to bring out the best in their team.
They should be commercially astute with strong analytical skills—able to make sense of complex problems quickly with a balanced approach to action.
Trading focus, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with supporting customer and commercial benefits.
Excellent ability to prioritize and manage competing internal demands to drive maximum value.
Excellent influencer, able to build and nurture positive relationships with key stakeholders across the business.
Confidence, patience, tact, diplomacy, and politeness are essential when dealing with difficult situations.
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