The Sales Manager – B2C (Non-Digital) will lead and manage Memento Exclusives' Private Sales operations, focusing on high-value client engagement, database optimisation, and team leadership. With accountability for both commercial and operational performance, the role will oversee all B2C non-digital sales activities—driving revenue through curated outreach, client lifecycle planning, and best-in-class customer experience. The successful candidate will be responsible for transforming a growing client base into a repeatable, scalable sales engine for Formula 1.
Key Responsibilities:
Private Sales Management & CRM Oversight
Own and optimise the Private Sales pipeline, from outreach to conversion
Lead the segmentation, cleansing, and ongoing management of the Private Sales CRM
Develop and execute client communication plans and nurture sales cycles
Introduce performance tracking for client activity, response rates, and conversion metrics
Ensure all client data, notes, preferences, and orders are accurately captured and updated
Client Engagement & Commercial Delivery
Develop tailored sales strategies for top-tier clients based on buying history and preferences
Lead product curation efforts in partnership with Product, Creative, and consignments to match client profiles
Own weekly reporting on pipeline health, outreach success, and revenue performance
Set and maintain pricing strategy and margin controls for all Private Sales activity
Team Leadership & Sales Operations
Manage the Private Sales and B2C Sales team on a day-to-day basis
Set and review weekly/monthly performance KPIs and targets
Coach and develop team members to drive proactive behaviour and client service excellence
Streamline sales operations and ensure alignment across auction, retail, and consignment functions
Inbound & Cross-Channel Sales Coordination
Work with Marketing and Digital to optimise inbound lead generation
Convert qualified digital leads into high-value Private Sales opportunities
Contribute to strategic planning across non-digital sales channels (e.g. auctions, consignment, retail)
Customer Experience & Relationship Management
Act as the senior point of contact for key clients and collectors
Design and implement a consistent high-touch experience for VIP clients
Oversee gifting, follow-up, and retention strategies to deepen loyalty
Introduce client feedback loops to inform product development and service design