Hotel Director of Sales for an Ultra-Luxury Wellness Resort – Bali, Indonesia
(Business contacts with UHNW in Europe and Americas is requested)
This is a rare opportunity to shape the commercial success of a visionary ultra-luxury wellness resort in one of the world’s most sought-after destinations. The role offers the chance to work closely with ownership, influence brand direction, and build a global sales platform from the ground up.
We are seeking a highly strategic and relationship-driven Director of Sales to lead the commercial positioning of an ultra-luxury wellness resort in Bali. This pivotal role will be responsible for driving revenue through curated distribution channels, strategic partnerships, and direct relationships with high-value clientele and global travel advisors.
Working in close collaboration with the General Manager and Founder, the Director of Sales will play a key role in shaping the resort’s market presence from pre-opening through launch and into ongoing operations. The position requires a refined understanding of ultra-luxury positioning, wellness-focused travel, and bespoke guest experiences, ensuring alignment across brand identity, pricing strategy, and revenue generation.
Candidate Profile
1. 5–10+ years of experience in luxury hospitality sales, with at least 2–3 years in a senior leadership role.
2. Proven track record in ultra-luxury or high-end boutique hotel/resort environments, ideally with wellness or experiential travel exposure.
3. Deep knowledge of the global luxury travel ecosystem, including travel advisors, consortia, and curated distribution channels.
4. Established network of high-value clients, travel advisors, and industry partners.
5. Strong understanding of key international feeder markets and cultural nuances
Key Responsibilities
1. Develop and execute a comprehensive global sales strategy across all segments, including luxury leisure, wellness retreats, private buyouts, and long-stay experiences.
2. Establish the resort’s positioning within the ultra-luxury and wellness travel space, ensuring differentiation in a competitive market.
3. Collaborate with the General Manager and Founder on pricing strategy, brand alignment, and revenue optimization.
4. Identify and cultivate key feeder markets, including the United States, United Kingdom, Europe, Australia, and Asia.
5. Build a highly targeted and effective distribution strategy, prioritizing quality over volume.
6. Drive direct business through bespoke client engagement and tailored sales approaches.
7. Build, develop, and maintain strong relationships with top-tier travel advisors, agencies, and luxury consortia, including networks such as Virtuoso and similar organizations.
8. Represent the resort at international trade shows, sales missions, and industry events.
9. Foster partnerships with wellness practitioners, retreat leaders, and lifestyle brands aligned with the resort’s philosophy.
10. Lead all sales-related pre-opening activities, including market intelligence, database development, and brand awareness initiatives.
11. Support the creation of sales tools, collateral, and messaging in line with brand standards.
12. Ensure a seamless transition from pre-opening to operational sales performance.
13. Drive revenue growth through strategic account management and proactive sales initiatives.
14. Monitor market trends, competitor activity, and performance metrics to refine strategies.
15. Prepare and present regular sales forecasts, reports, and business plans.
Skills & Competencies
1. Strategic thinker with strong commercial acumen.
2. Exceptional relationship-building and interpersonal skills.
3. Highly polished communication and presentation abilities.
4. Entrepreneurial mindset with the ability to work in a pre-opening, evolving environment.
5. Detail-oriented with a strong sense of brand and guest experience alignment.
6. Willingness to travel internationally as required.
Education & Qualifications
1. Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
2. Additional certifications or training in luxury sales, wellness tourism, or related disciplines are advantageous.
To Apply:
Please send your CV and a brief cover letter highlighting your relevant experience to Mr. Steve Renard, President at steve@renardinternational.com
Best regards,
Stephen J. Renard
President
Renard International Hospitality Search Consultants
Recipient of the 31st Annual Pinnacle Awards: "Hotelier Magazine, 2019 Supplier of the Year" https://www.hoteliermagazine.com/2019-pinnacle-awards-renard/
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