Education Sales Manager
Bedford, Bedfordshire, UK
Salary: £35,000 - £45,000 + performance-related commission/bonus
Reporting to: Managing Director
Full time / Permanent
The Role
The Sales Manager will be responsible for driving new business growth while nurturing and expanding existing client relationships. This is a hands-on, consultative sales role, ideal for someone who enjoys building long-term partnerships rather than transactional selling.
You will play a key role in shaping our sales strategy, developing pipelines across education and public-sector markets, and representing us to senior stakeholders including colleges, universities, employers, local authorities, and government-funded bodies.
Key Responsibilities
• Develop and deliver a sales strategy aligned to our growth objectives
• Identify, pursue, and secure new business opportunities across education, training, and public-sector markets
• Build and manage a strong pipeline of leads, partnerships, and contracts
• Lead sales conversations with senior decision-makers (e.g. Heads of Department, Directors, Procurement leads)
• Manage and grow existing client relationships to maximise retention and repeat business
• Support bids, tenders, and funding-related opportunities where required
• Accurately forecast sales activity and performance using CRM systems
• Collaborate closely w...