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Full Job Description
Role:
Our client is seeking a highly motivated marketer to take on the position of Product Manager responsible for an assigned portfolio of leading prescription medicines. The role manages all aspects of marketing of the product portfolio with a focus on commercial launch excellence of pipeline products. The Product Manager will drive and implement the direction and growth of the portfolio by ensuring all key performance indicators are met, including a commercial focus on sales and profit objectives, through the implementation and monitoring of the marketing plan and product pipeline launches.
Key Responsibilities:
* Manage all aspects of the product lifecycle, from defining the product roadmap, pre-launch, launch, and post-launch activities, demonstrating commercial launch excellence.
* Launch products successfully, utilizing Microsoft Project, the commercial launch excellence dashboard, and liaising with sales, business development, regulatory, and PMO.
* Prepare, implement, and monitor the product marketing plan, including setting marketing and sales KPI’s to deliver the agreed sales targets.
* Track commercial product performance utilizing Power BI apps and product launch tracker.
* Manage all elements of the marketing mix to maximize performance in the market; including product proposition, packaging, promotion, events, materials, digital/print/social media.
* Develop and implement compelling marketing campaigns and messages that resonate with target HCPs.
* Develop strong and relevant product value propositions and budget impact models where required, to effectively deliver the marketing strategy to enable market access, interest, and formulary pull-through.
* Manage and maintain product/therapy area-based content on the Company website and app, monitoring digital analytics and ensuring digital marketing assets are functional.
* Collaborate with the sales team to provide marketing support materials and product training as required.
* Engage internal and senior stakeholders to provide insights and support for assigned products.
* Manage relationships with external agencies including creative, media, and PR, for timely and compliant creation of marketing materials.
* Ensure compliant development and approval of all materials, in line with ABPI and GDPR requirements, via collaborative relationships with regulatory, PVG, and medical teams.
* Undertake ongoing market research and customer insights to develop a comprehensive understanding of the therapy area, monitoring market trends and competitors’ offerings to identify opportunities.
* Handle customer feedback and address issues effectively, working closely with PVG, regulatory, and medical teams.
* Manage specific projects that promote the overall portfolio to HCPs and patients impacted by dysphagia and swallowing difficulties.
* Ensure responsibility for an effective Quality Management System to achieve Quality Objectives, including product specifications and change orders related to the Company Portfolio.
* Undertake other duties as required to support the department and business activities.
Skills & Experience Required:
* Degree (or equivalent) in Marketing, Business, or Life Science.
* Experience in a similar role within the pharmaceutical industry.
* Experience of product launches, including pre and post-launch activities.
* Experience implementing an omni-channel approach into campaigns to maximize reach and impact, using multiple platforms and channels (including website, CRM, social media, third-party platforms).
* Excellent written and verbal communication skills, with great presentation abilities.
* Confident, articulate, and persuasive.
* Strong commercial and strategic thinking skills.
* Methodical and analytical problem-solving approach.
* Good research skills to identify and seek needed information.
* Excellent interpersonal skills to build collaborative relationships and influence stakeholders.
* Self-starter eager to learn and develop.
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