Overview
We are looking for a Senior Analyst – B2B Marketing with 3+ years of experience to manage and optimize our B2B marketing activities (i.e. Paid Search, Email marketing). This role is perfect for a data-driven professional with strong analytical and technical skills, capable of executing and leading initiatives to drive growth.
What You’ll Do
* Manage and optimize B2B marketing activities across various marketing channels (i.e. Paid Search, email) ensuring alignment with business objectives.
* Analyze, identify and prioritize the most promising acquisition and brand growth levers, based on data and market trends
* Build and scale user acquisition strategies across all marketing areas such as influencers, content, brand activations, partnerships, and more
* Drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROI
* Manage cross functional projects to further drive growth of our B2B customer base
* Work with Data Science and Martech teams to refine machine learning-based bidding strategies, automation, and attribution models.
* Stay ahead of platform updates, privacy regulations, and measurement changes, including GA4, server-side tracking, and first-party data strategies.
What You’ll Bring
* Demonstrable of experience in B2B marketing
* Strong analytical and technical skills, with experience in Excel (advanced), SQL, Looker, Tableau, Python, or R.
* Knowledge of incrementality testing, attribution modeling, and marketing automation.
* Strong business acumen, with the ability to translate insights into actionable optimizations.
* Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred) or qualified by experience
* Understanding of the evolving privacy and measurement landscape, including GA4, first-party data, and server-side tracking.
Salary
The salary range for this position is £51,000 - £57,750 per year, however the base salary offered may vary depending on location, job-related knowledge, skills, and experience.
Benefits
Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more.
About Wayfair
Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
Equal Opportunity
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We are proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice. If you have any questions or wish to exercise your rights, please contact us at dataprotectionofficer@wayfair.com.
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