Job Description
Job Title: Marketing Manager
Company: Thomas Pink Shirtmaker Limited
Brands: Thomas Pink / Pink London
Role Purpose
We are seeking a commercially driven and creatively minded Marketing Manager to play a key role in redefining the brand proposition of Thomas Pink while also leading the launch and growth of its diffusion line, Pink London.
Key Responsibilities
Brand & Proposition Development
* Support the redefinition and articulation of the Thomas Pink brand proposition
* Define and differentiate the positioning of Pink London, ensuring clear separation while maintaining overall brand coherence
* Develop compelling messaging, tone of voice, and storytelling frameworks across both brands
* Establish and maintain a distinctive visual identity and “visual handwriting”
Marketing Planning & Calendar
* Build and own the annual marketing calendar across both Thomas Pink and Pink London
* Plan and execute seasonal and promotional campaigns aligned to key trading moments
* Identify and leverage culturally relevant moments to drive engagement
* Ensure alignment across all channels including paid, organic, PR, and partnerships
Performance & Growth Marketing
* Own and optimise performance channels including PPC, paid social, and display
* Drive acquisition, retention, and customer lifetime value across both brands
* Deliver continuous improvement in ROI and ROAS across all paid activity
* Manage budgets, forecasting, and performance reporting
Organic, Content & Creative Production
* Lead organic growth across social media and SEO
* Own end-to-end content creation for marketing and eCommerce across both brands
* Plan and manage photoshoots and videography, from concept to execution
* Develop distinct yet complementary creative directions for Thomas Pink and Pink London
* Ensure all content reflects a cohesive and premium brand narrative
Social, Influencers & Partnerships
* Develop and execute an impactful influencer marketing strategy across both brands
* Build relationships with influencers, creators, and brand partners
* Support the launch and scaling of Pink London through targeted partnerships and community building
Wholesale Marketing & Partnerships
* Partner closely with wholesale accounts to support sell-through and brand presentation
* Develop co-branded marketing plans, toolkits, and assets
* Ensure consistent brand storytelling across third-party environments
* Support wholesale distribution and awareness for both Thomas Pink and Pink London
Brand Building & PR
* Work closely with external PR agencies to deliver campaigns and media coverage
* Lead PR and launch strategy for Pink London
* Support brand campaigns, launches, and events across both brands
Creative Direction & Storytelling
* Lead the development of seasonal campaigns and brand narratives
* Translate strategy into compelling visual and editorial stories
* Oversee high-quality creative output across all channels