This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
All candidates should make sure to read the following job description and information carefully before applying.
About the Role
We're looking for a strategic and data-driven Senior App Engagement Manager to define, build, and drive the engagement strategy for Skyscanner's mobile app. This is a newly created role that sits at the heart of our ambition to make the app the primary channel for delivering value to travellers - from first search to in-trip experience.
You'll work cross-functionally with Product, Data, Lifecycle Marketing, Geo, and Engineering to define what great engagement looks like, identify high-impact behavioural levers, and ensure our app experience drives session growth, feature adoption, and long-term user value.
This is not a campaign or messaging role - you'll be focused on the insights, segmentation, prioritisation, and measurement that underpin an effective app-first engagement strategy.
What You'll Be Doing
Strategy & Insight
Define Skyscanner's app engagement framework, including segmentation of users based on behaviours and lifecycle stages.
Build a shared understanding of what "good" engagement looks like across segments and user types.
Establish a central source of truth for engagement metrics and performance.
Behavioural Analytics & Levers
Identify the behavioural drivers and product features that correlate with retention and value.
Prioritise levers (e.g. onboarding steps, feature usage, log-in behaviours) based on impact.
Work with Data and Analytics to track and visualise engagement trends, drop-off points, and growth opportunities.
Cross-Functional Influence
Partner with Product and Engineering to influence the roadmap based on behavioural insight.
Define requirements for in-app targeting, personalisation, and feedback loops.
Collaborate with Lifecycle Marketing to inform messaging strategy (without owning delivery).
Work closely with the Central Geo team and local market leads to localise engagement strategies and adapt prioritised levers to regional contexts and user behaviours.
Measurement & Optimisation
Develop and own the "User Engagement Score" or similar North Star metric.
Set up frameworks to monitor migration between engagement segments.
Track the long-term impact of product changes and lifecycle activity on behaviour, retention, and session frequency.
Success in This Role Looks Like
Increased 7-, 30-, and 90-day retention for key segments
Growth in app sessions per user and total app session volume
Greater adoption and repeat use of high-value app features (e.g. Drops, Save, Explore)
Defined and operationalised user engagement segments
Product roadmap reflects prioritised behavioural insights
Clear feedback loop between app behaviour, engagement levers, and team execution
What We're Looking For
Essential Experience
At least 4-6 years in a relevant role (e.g. app lifecycle, CRM strategy, growth/engagement, behavioural analytics)
Experience working in a consumer mobile app environment
Strong understanding of behavioural segmentation, retention, and product-led growth
Analytical mindset; comfortable working with data teams to derive actionable insight
Skilled at navigating cross-functional environments with multiple stakeholders
Nice to Have
Experience with user engagement scoring or cohort-based lifecycle metrics
Familiarity with tools like Braze, Amplitude, Mixpanel, or equivalent
Exposure to localisation and regional marketing strategy
Experience working alongside product managers and engineers
Why Join Skyscanner?
We're building the travel app of the future - one that goes beyond search to become a trusted travel companion. As part of our App Marketing team, you'll help shape how millions of users engage with travel, discover new tools, and build lasting habits. We move fast, test boldly, and work together to solve real traveller problems with data, creativity, and empathy.
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