Group Head of Marketing – Rotherham – Competitive Salary DOE
We are seeking a commercially driven, hands-on Group Head of Marketing to lead and deliver our marketing strategy across a growing, market-leading business within the fenestration and home improvement sector.
This is a senior leadership role with full ownership of marketing strategy and execution. You will drive measurable growth through digital performance, lead generation, brand positioning and ROI-focused campaign delivery, while mentoring and developing a small marketing team.
You will work closely with the Managing Director and senior leadership team to ensure marketing activity directly supports sales performance, pipeline growth and long-term business objectives.
Benefits:
Career development opportunities
Nest pension
Discounted Westfield
Staff discounts
Responsibilities will include:
Develop and implement a data-driven marketing strategy aligned to commercial objectives
Lead and optimise all digital channels including website, SEO, PPC, paid social, organic social, email and content marketing
Drive high-quality lead generation and conversion rate optimisation across digital touchpoints
Manage marketing budgets, allocating spend based on ROI and performance insights
Define and track KPIs including lead volume, acquisition cost, quote generation and campaign ROI
Oversee CRM, marketing automation and analytics platforms for accurate reporting
Lead brand positioning, PR, exhibitions and external communications
Create and oversee campaign content, landing pages, brochures and sales materials
Identify new growth opportunities including regional campaigns, partnerships and trade events
Provide regular performance reporting and actionable insights to senior leadership
What We’re Looking For:
Proven experience in a senior, hands-on marketing leadership role
Strong digital marketing and performance campaign expertise
Data-driven with clear commercial awareness
Experience linking marketing activity directly to revenue outcomes
Team leadership and stakeholder management experience
Fenestration, construction or home improvement sector experience desirable
If you are interested in learning more about this exciting Group Head of Marketing opportunity, please click ‘apply now’.
Chase & Holland act as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. We specialise in finance, supply chain, HR, IT, and office support recruitment and comfortably service Yorkshire, Derbyshire, Nottinghamshire, Leicestershire, Staffordshire, and Lincolnshire