Role Overview
As a Brand Manager within Social Sharing, you will be accountable for driving the development and execution of brand strategy, working closely with commercial teams to deliver growth plans, and building distinctive marketing programmes. You will have full ownership of revenue and profit delivery across a brand portfolio, develop and implement strategic marketing plans that achieve short‑ and long‑term financial targets, and build market‑leading brands that people talk about.
Key Responsibilities
* Lead elements of the brand portfolio, monitoring performance, recommending actions, and motivating cross‑functional teams to drive results
* Partner with line manager to define and deliver the 3‑year strategic plan
* Develop and deliver annual brand plans aligned to sales, profit targets, and pladis UK performance metrics
* Regularly review performance and take corrective action where required
* Use data and insights to drive projects and inform brand development
* Work with manager and cross‑agency teams to deliver integrated marketing initiatives
* Own innovation and renovation projects, including project management, cross‑functional leadership, and monthly gate reviews
* Act as brand and consumer champion within pladis UK
* Develop and deliver integrated marketing plans across OOH, digital, social, and in‑store channels
* Commercially manage the brand portfolio to achieve performance targets
* Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain
* Lead cross‑functional teams to deliver brand‑building activity, in‑store activation, and new product launches
* Influence and engage stakeholders to gain commitment without formal authority
* Build strong relationships with technical development and supply chain teams on renovation projects
Qualifications
* Experience in Brand Management within FMCG environment
* Strong Project Management and cross‑functional collaboration skills
* Experience with IRI/Nielsen and Kantar data
* Self‑starter with an ability to work across multiple projects and subject areas
* Position is not eligible for sponsorship
Benefits
* Annual Incentive Plan (AIP)
* Health Cash Plan (self‑enrol)
* Private medical Insurance
* Enhanced parental leave and phased return‑to‑work programme
* Stakeholder Pension Scheme
* Life Assurance Cover on enrolment
* 25 days plus bank holidays holiday allowance
* Holiday Enhancement Scheme
* 1 Volunteering Day per year
* Cycle to work scheme
* Discounted gym membership (Carlisle and Chiswick)
* Discount and Cashback Scheme for major high‑street brands, supermarkets and services
* Employee Assistance Programme
* Financial Wellbeing Support
* Training and development opportunities
Equal Opportunity Statement
pladis is an equal‑opportunity employer and is committed to hiring a diverse workforce. All job openings are filled based on qualifications without regard to race, colour, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
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