We are currently seeking an innovative and forward-thinking Digital Marketing Executive to join a well-established, family-run SME. You will have a passion for all things digital, a strong desire to learn, create and contribute within the marketing of 3 related businesses.
Key duties and responsibilities....
* Completing keyword research, on-page optimisations, content gap analysis, technical audits to understand opportunities and issues.
* Identifying opportunities to improve our search rankings and drive organic traffic
* Undertake reporting activities to demonstrate and understand the impact of ongoing SEO and website changes on traffic and keyword level data.
* Utilising tools such as GA4, Data Studio to benchmark and monitor website performance across a variety of channels
* Editing and updating website content through the website CMS, execute SEO content and optimisations.
* You’ll also utilise our CMS to correct any relevant errors that are picked up by audit tools such as 404 pages, broken links, etc
* Testing the website across a variety of devices and raising and tracking the resolution of issues
* Creating high-quality, engaging, and optimised content that not only captivates our audience but also ranks well on search engines
* Manage simple Google Ads campaigns, track and monitor performance
* Execute and monitor outbound email marketing campaigns
* Working alongside our external agencies and internal teams to develop and optimise on-page, outreach and technical components to drive more traffic and conversions from organic search. This will involve utilising a variety of tools to monitor and report on ranking positions
Requirements
* Strong research skills, good grammar, and a flair for writing content
* Basic understanding of website content management systems (CMS)
* Hands on experience of website analytics tools, for example Google Analytics, GA4, Search Console and Tag Manager (nice to have)
* An eye for detail when reviewing website content
* Knowledge of the key principles and techniques associated with search engine optimization (SEO)
* A passion for all things digital. A strong desire to learn, create and contribute
* An ability to work effectively with others, and to build productive, collaborative relationships
* Highly organised, with an ability to work to deadlines, and to plan and prioritise short and long-term tasks effectively
* A good standard of computer literacy including Microsoft Excel and Microsoft Word
* Basic html would be useful
Benefits
* Salary of £28k - £35k
* Flexible on hours
* Profit share scheme
* Occasionally wfh