An exciting opportunity has opened within the Global Experiences PR Team, supporting Warner Bros. Studio Tour London - The Making of Harry Potter, alongside Global Retail and licensed and owned experiences across EMEA. As a Senior PR Coordinator, you will play a key role in shaping and delivering proactive PR campaigns that generate meaningful media coverage. Working closely with PR agencies, journalists, and internal stakeholders, you will help bring stories to life across high-profile brands and experiences. This role is ideal for someone who enjoys a fast-paced press office environment, takes ownership of delivery, and brings creative ideas to the table. You will focus on earned media rather than social content, ensuring campaigns land with impact across regional and national outlets.
Responsibilities
* Develop and execute proactive PR campaigns for newsworthy stories and key business moments.
* Write and coordinate press materials including releases, press packs, captions, and media communications.
* Manage media enquiries, press visits, and broadcast opportunities from briefing through to delivery.
* Oversee content creation (including video) and support filming requirements for media activity.
* Partner with PR agencies to deliver campaigns effectively and maximise coverage opportunities.
* Plan and deliver press events such as launches, junkets, and media briefings.
* Coordinate VIP, talent, and special guest visits, ensuring strong media exposure.
* Edit and review copy to ensure all communications are on brand, consistent, and high quality.
* Monitor, track, and share media coverage, including competitor insights and reporting.
* Collaborate with licensees and internal teams to ensure brand alignment and successful campaign execution.
Qualifications
* Experience working with Press and PR (ideally within film, TV, attractions, tourism, leisure, or large-scale brands).
* Proven ability to write high-quality press releases and confidently brief journalists at regional and national level.
* Experience managing media relations, press visits, and end-to-end campaign delivery.
* Strong copywriting and editing skills with a focus on brand consistency and attention to detail.
* Experience working with PR agencies and understanding how to maximise their performance.
* Ability to manage multiple priorities and deliver end-to-end campaigns independently.
* Experience working within structured or regulated brand environments with approval processes.
* Strong stakeholder management skills, with the ability to build relationships across teams and external partners.
* Good working knowledge of MS Office and media monitoring platforms.
* Flexibility to support press activity outside standard hours when required.
Working Conditions
#M&C Onsite Working - This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.
#J-18808-Ljbffr