Overview
At JDE Peet’s, coffee is a global force for connection, creativity, and possibility. We are the world’s leading pure‑play coffee and tea company with a portfolio of over 50 world‑famous brands, including Kenco, L’OR, Douwe Egberts, Jacobs, Senseo, OldTown, Pickwick, Moccona and more. We are looking for a Brand Manager to elevate three of the UK’s most loved instant coffee brands: Kenco, L’OR and Douwe Egberts. This role is based in Maidenhead, Marketing, Full‑time, Hybrid.
Unleash your possibility. Shape the future of three iconic coffee brands.
Why this role is exciting
This is a rare opportunity to own a sizeable brand portfolio in a fast‑moving, high‑growth category. You’ll drive strategic thinking, bring innovations to life on UK shelves, and champion disruptive ideas that win with consumers and retailers alike. You’ll work with a supportive, ambitious team that loves challenging norms and moving at pace — all while enjoying the benefits of a global organisation with a strong entrepreneurial heartbeat.
What You’ll Lead & Deliver
* Set the future vision for the portfolio; define long‑term positioning and a winning strategy for Kenco, L’OR and Douwe Egberts, rooted in consumer insight and cultural trends.
* Lead breakthrough innovation; spot whitespace, build a robust innovation pipeline, and champion bold ideas that grow the category and excite retailers.
* Recruit the next generation of coffee drinkers; create targeted initiatives and campaigns that attract younger consumers and unlock fresh demand.
* Deliver standout renovation & launches; own projects from idea to execution — developing products, packaging, and compelling go‑to‑market plans.
* Turn insight into action; analyse performance, track trends, and adapt strategies quickly in response to category and customer shifts.
* Drive brand communication & activation; partner with our equity & comms team to develop high‑impact digital, shopper, and experiential campaigns.
* Collaborate across functions & borders; work closely with Sales, Category, Supply Chain, and Global Marketing to ensure flawless execution and alignment.
* Manage financial performance; build business cases, track P&Ls, and ensure innovation delivers sustainable commercial impact.
Qualifications
What you’ll bring
* Experience in Marketing (FMCG preferred) with strong brand‑building and portfolio management expertise
* Exposure to digital, shopper, and in‑store activation
* Sharp analytical thinking and comfort working with data
* Proven project management and stakeholder‑influencing skills
* Strong communication and storytelling ability
* A proactive, self‑starting mindset with comfort navigating ambiguity
* A collaborative, energetic approach — and a passion for coffee helps too
Additional Information
Why JDE Peet’s?
* Believes great ideas can come from anyone
* Moves fast, thinks big and embraces entrepreneurial spirit
* Supports your growth with continuous learning & development
* Thrives in a hybrid culture that values both collaboration and focus time
* Is united by the power of coffee and tea to spark possibilities
We’re committed to building a diverse, equitable and inclusive organisation where everyone can be themselves and unleash their full potential. If you need adjustments during the recruitment process, just let us know.
Ready to create something amazing? Apply now and join the team shaping the future of three iconic brands. Because it’s amazing what can happen over a cup of coffee.
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