Social Media Manager (Founder + B2B Brand)
Rate: $100USD a week for 5 hours
About the Role
We’re looking for a sharp, highly organised Social Media Manager to own and execute the day-to-day social presence of our B2B, including the public voice of our founder.
This role sits at the intersection of founder-led thought leadership and B2B positioning. You’ll turn ideas, research, conversations, and real-world experience into high-quality social content that builds credibility, reach, and long-term brand value with a professional, decision-maker audience.
You’ll work closely with the founder and internal team to translate opinions, conference talks, research, and product insight into clear, compelling social content — while ensuring the founder’s voice and the company’s B2B positioning stay aligned and mutually reinforcing.
This is an execution-heavy role for someone who understands how B2B brands grow through trust, authority, and consistency, not hype — and how founder brands amplify that when done well.
What You’ll Be Doing
1. Founder & B2B Social Media Management
* Own the day-to-day management of social media across:
* Founder personal brand (primarily LinkedIn and Instagram)
* Company B2B social presence (primarily LinkedIn and YouTube)
* Translate voice notes, Looms, calls, research, and rough ideas into polished posts
* Maintain a consistent posting cadence and shared content calendar
* Ensure tone, positioning, and messaging stay aligned across founder and business channels
* Keep content grounded in B2B relevance, credibility, and insight
2. Content Creation & Publishing
* Write clear, engaging posts that reflect authority, insight, and experience in a B2B context
* Repurpose long-form content (talks, blogs, interviews, research, product insights) into short-form social content
* Shape content differently depending on channel:
* Founder posts → opinion, leadership perspective, industry insight
* Business posts → clarity, credibility, positioning, proof
* Coordinate visuals (simple carousels, graphics, thumbnails) with designers when needed
* Schedule and publish content accurately and on time
3. Engagement & Presence
* Monitor comments and surface high-value conversations or responses
* Flag opportunities for:
* Thought-leadership follow-ups
* Podcast, panel, or speaking invites
* B2B partnerships, sales, or collaboration opportunities
* Keep the founder informed of what’s resonating with a B2B audience and where to double down
4. Performance & Iteration
* Track core performance metrics (reach, engagement, saves, profile growth)
* Identify patterns in high-performing content across founder vs. business posts
* Continuously refine formats, hooks, and angles based on what works
Who You Are
* Proven experience managing founder-led or personal brands, ideally in a B2B environment
* Strong social copywriting skills — concise, clear, and credibility-driven
* Highly organised and reliable; you execute without being chased
* Comfortable working directly with a founder/CEO and handling nuanced or sensitive ideas
* Strong understanding of LinkedIn as a B2B platform
* Able to turn rough input into clean output quickly
Bonus (Not Required)
* Experience in B2B SaaS, SEO, digital marketing, or tech-driven industries
* Familiarity with content repurposing workflows
* Light design sense — knowing what will and won’t work visually
Why This Role Is Different
* You’re shaping a real founder voice inside a serious B2B, not posting generic brand content
* Direct access to leadership and decision-making