We’re looking for an enthusiastic Inside Sales Consultant to help drive sales across our Consumer Brands portfolio within the UK Trade & DIY Business Unit. You’ll manage a portfolio of distributors, retailers, and trade merchants across a variety of channels — including direct, wholesale, and indirect routes to market.
This is a customer-facing role, primarily conducted via phone and email, with occasional field-based support for customer events.
Key responsibilities
* Build and maintain strong relationships with customers across multiple channels
* Drive sales growth for our brands and products
* Support customer events when required
* Collaborate with internal teams to ensure excellent service delivery
What we’re looking for
* A proactive communicator with a passion for sales
* Experience in B2B environments or trade channels is an advantage
* Experience with Salesforce and enjoy sales!
* Comfortable working in a hybrid setup (3 days in-office, 2 days remote)
If you\'re ready to make an impact and grow with a dynamic team, we’d love to hear from you!
Location: Winnersh Triangle, Wokingham, Reading
Hybrid Working: 3 days in office, 2 days from home
Qualifications
* Educated to GCSE level or equivalent (business-related degree preferred)
* Minimum 2 years’ experience in a sales role with individual targets
* Proven success in meeting/exceeding sales goals
* Strong commercial awareness, negotiation, and communication skills
* Able to build remote customer relationships and manage priorities independently
* Positive, proactive, and adaptable approach
* Experience in B2B sales and DIY/trade sectors is a plus
* Proficient in Microsoft Outlook, Teams, Word, Excel, and PowerPoint
* CRM experience (preferably Salesforce) and intermediate Excel skills preferred
* Full, clean driving license required
What we can offer you
* Attractive salary
* Sales bonus scheme (uncapped - on target at 10%)
* Life Pension Scheme Company Contributed
* Flexible working schedule (including weekends and bank holidays)
* Continued payment of salary in the event of sickness & 25 days of annual leave
* Work-life balance
* Career opportunities
* Ongoing training and support
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Responsibilities
Sales Development
* Achieve sales and distribution targets across independent retail, wholesale, and trade sectors
* Drive key sales initiatives and new product launches
* Monitor product mix, pricing, and margin performance
* Use business data to analyse account performance and identify growth opportunities
Customer Relationship Management
* Grow assigned customer portfolio through proactive engagement via phone, email, and Teams
* Collaborate with internal teams and align with National/Key Account Managers
* Partner remotely with Wholesaler Reps to support indirect sales
* Deliver training and support at customer events and trade shows when required
Sales Process & Tools
* Follow the Sherwin-Williams Sales Cycle for effective planning and follow-up
* Use Salesforce.com to manage call planning and customer records
* Provide category insights and report market trends and competitor activity
General Responsibilities
* Maintain company property and records securely
* Adhere to company policies, including Health & Safety
* Complete required training modules and attend meetings or events as needed
* Represent the company positively to internal and external stakeholders
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