T his is a D2C brand with an innovative product, having scaled to £4m in UK sales on Amazon and Shopify they are looking to continue to scale the business internationally and through new product innovation.
They are seeking a growth expert to help them maximise their digital marketing spend across paid and organic channels through agency management and new channel expansion.
Responsibilities
* Develop customer acquisition strategy managing external partners’ proficiency (Amazon, E-mail, Paid Social)
* Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
* Monitoring and analysing the performance of online activities
* Research, develop and test new routes to market, from new creative and messaging formats to new social platforms.
* Use analytics tools to track online marketing trends
* Collaborate with content developers and web designers to create and maintain a rich and engaging online experience
Requirements
* 8+ years of digital marketing experience from a D2C eCom brand
* Demonstrable experience in growing a business’s customers and online revenue
* Analytical and innovative mindset
* Start-up/ Scale-up experience is a big plus
* Experience working in international markets such as the USA is a plus
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