Join to apply for the Sales Development Manager role at Learning Curve Group. Learning Curve Group is a national training and education specialist working with further education providers, employers, and learners to help them achieve success. We have strong values centred around our learners and we impact over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us deliver success and achieve our vision to transform lives through learning. This is a brand new role to further support our Apprenticeship team.
We’re looking for a dynamic and driven Sales Development Manager to lead our Sales Development Representative (SDR) team. You’ll play a pivotal role in ensuring the team consistently hits their KPIs and contributes to a strong, qualified pipeline for our Business Development Managers (BDMs). The SDR team is the first voice employers hear, the spark that ignites their journey with LCG.
You will be part of a high‑performing sales team, supporting campaigns across multiple funded training offers. You’ll use a mix of outreach channels, CRM tools and sector insights to connect with employers and help them discover training solutions they didn’t know existed.
Key Duties
* Manage, coach and develop a high‑performing SDR team, fostering accountability, collaboration and continuous improvement.
* Drive the team to meet and exceed KPI’s around outreach activity, lead qualification, meeting generation and CRM hygiene. Set daily and weekly activity expectations.
* Monitor individual and team performance through 1‑1’s and huddles, providing regular feedback, support and interventions where needed.
* Own the SDR playbook; ensure MQL’s are worked promptly, nurtured appropriately and handed to BDM’s as SAL’s. Collaborate with the Sales Director and Marketing team to refine outreach strategies and align with campaign goals.
* Partner with BDMs to ensure SALs are properly reviewed, accepted or recycled.
* Ensure SDRs generate high‑quality meetings with decision‑makers across HR, L&D, Operations and Compliance at prospective client companies.
* Maintain Salesforce accuracy and integrity, keeping data up‑to‑date and actionable.
* Support the team in following up on marketing campaigns and tailoring outreach to key sectors.
* Own SDR KPI’s such as MQL→SAL conversion, meetings booked, SAL→SQL conversion and report weekly to the Sales and Marketing leadership.
* Work cross‑functionally with Marketing, BDMs and RevOps to refine lead scoring, enrichment and reporting. Contribute front‑line insight from employer conversations.
* Conduct the role in line with company values and expected behaviours; promote equal opportunities and diversity; comply with safeguarding, health and safety policies; maintain confidentiality and professionalism; provide support to learners, customers and colleagues.
Essential Criteria
* Proven experience managing SDRs, inside sales or lead generation teams.
* Strong understanding of B2B sales development and pipeline management.
* Deep knowledge of CRM systems – Salesforce preferred – to manage leads and report performance.
* A passion for coaching and developing others in cold outreach, qualification and objection handling.
* Data‑driven mindset: comfortable with KPIs, reporting and making decisions from metrics.
* Excellent communication, organisational and analytical skills.
* A proactive, target‑driven mindset with commitment to continuous improvement.
* Ability to inspire and lead by example, living LCG’s values every day.
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