Head of D2C GTM – Samsung Electronics UK
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Position Summary
At Samsung Electronics Europe, you'll be part of a high-performing team at the forefront of transforming the direct-to-consumer (D2C) landscape. Our mission is to redefine customer experiences across Europe by leveraging bold ideas, innovative strategies, and the latest technologies. As a member of the European D2C team, you’ll collaborate with diverse and talented professionals, driving impactful projects that shape Samsung's digital future. With a focus on growth, customer satisfaction, and excellence, this role offers the unique opportunity to influence key business decisions and play a pivotal role in delivering our vision.
As the Head of D2C GTM, you will oversee and strategically guide the Direct-to-Consumer (D2C) Go-To-Market (GTM) strategies for both the Mobile Experience (MX) and Consumer Electronics (CE) portfolios.
This leadership role is pivotal in ensuring seamless product launches, driving sales performance through innovative propositions & marketing strategies, and fostering cross-functional collaboration across European D2C teams, RPM teams and European subsidiaries.
Key Responsibilities
* Strategic Leadership and Vision: Set the long term strategic direction for the European D2C GTM function, ensuring full alignment with Samsung’s global agenda while shaping a regionally differentiated strategy that drives competitive advantage for the D2C channel.
* Product Launch Leadership: Lead the end-to-end D2C product launch strategy across MX and CE categories, ensuring every launch is market ready, locally relevant and fully aligned with D2C's strategic goals and HQ's direction.
* Cross Functional Leadership & Stakeholder Alignment: Provide strategic leadership between HQ, European subsidiaries and regional functions, ensuring seamless alignment on the European D2C GTM vision, strategic priorities and execution plans.
* Innovation & Challenge: Champion innovation by identifying new solutions and challenging conventional approaches, embedding "never been done before" ideas into business strategies to drive growth and set new benchmarks for D2C execution.
* Performance Evaluation and Insights: Provide oversight of post launch performance and GTM effectiveness, leading the evaluation of KPIs and critical initiatives across all markets.
* Sales Management and Insights: Provide strategic oversight of D2C sales performance, ensuring clear targets, rigorous tracking and high-quality insights that guide decision-making on D2C profitability and overall D2C product mix.
* Regional Relevance: Represent the EO D2C perspective at global forums, ensuring global strategies are adapted to local market realities and champion local consumer needs.
* Control Tower Leadership: Set clear processes and alignment with HQ and regional divisional sales teams to guide direction and remove barriers to D2C executions.
* Product Lifecycle Management: Lead the full product lifecycle planning for D2C Europe, using data-driven insights to anticipate issues, unlock growth opportunities and shape strategic decisions with the European product teams.
* People Management: Lead and develop the D2C GTM team, ensuring your direct reports have the support and opportunities for professional growth.
Qualifications and Skills
* Consistent record of leading cross-functional teams in large, complex organizations.
* Ability to develop and implement strategic plans that balance commercial, operational, and customer experience needs.
* Experience in business innovation, project management, campaign management in large, complex organizations.
* Strong attention to detail, highly organized, with a track record of delivering complex, cross-market projects.
* Strong commercial savvy with creative judgment to shape integrated marketing strategies.
* Excellent project management and stakeholder engagement skills.
* Proven track record to influence diverse partners across functions and regions.
* Skilled communicator able to distil complex ideas into clear, actionable plans.
Success Criteria
* Effectively manage and develop the D2C GTM team, ensuring that the D2C GTM function is well-equipped to deliver exceptional results.
* Successfully defines and implements new methods and procedures for MX and CE product launches and projects.
* Demonstrates independent decision making and judgement when managing cross-functional initiatives.
* Provides strategic solutions that take a broad perspective, balancing multiple complex variables.
* Acts as functional lead on high-impact projects, achieving alignment across HQ and subsidiaries.
* Delivers innovative initiatives that set new benchmarks for Samsung’s D2C execution and revenue growth.
* Ensures regional relevance by shaping locally relevant solutions to global strategies, embedding local consumer needs into launch excellence.
Benefits
* Hybrid working – 3 days in the office and 2 days at home per week.
* Bonus scheme linked to individual, team and company performance.
* Car allowance.
* Pension contribution.
* Three volunteering days each year.
* Holiday – 25 days plus bank holidays and an additional day off for your birthday.
* Access to discounts on a wide range of Samsung products.
* Access to a discount shopping portal.
Equal Opportunities
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Seniority level
Executive
Employment type
Full-time
Job function
Other
Industries
Computers and Electronics Manufacturing
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