We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 550 Legends and counting, we’re helping companies turbocharge their brand growth in over 22 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring an Off-Page SEO Manager, reporting directly to our Senior Off-Page SEO Manager.
In this role, you’ll lead link-building strategy and execution across our DACH markets, with potential to expand into additional non-English regions. You’ll manage a team of talented link-building specialists, drive performance against ambitious targets, and build strong relationships with key publishers to strengthen our market presence.
Reporting to the Senior Off-Page SEO Manager, you’ll combine hands-on delivery with people leadership - mentoring your team, identifying new opportunities for growth, and ensuring our link-building activity delivers real impact. This is an exciting opportunity to take ownership of one of our most profitable regions, driving performance, innovation, and long-term success across DACH.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact:
* Lead and develop a high-performing off-page team, providing training, support, and guidance to drive performance and growth.
* Own the full lifecycle of link acquisition, from strategy and domain evaluation to campaign execution, monitoring, and optimisation.
* Collaborate cross-functionally with on-page SEO, content, and other teams to ensure strategic alignment and delivery of high-quality, relevant campaigns.
* Drive continuous improvement by analysing competitors, monitoring market trends, and refining off-page strategies, processes, and workflows.
* Build and manage strong external relationships, including agencies, publishers, and partners, to secure impactful, cost-effective placements and content delivery.
What You'll Bring:
* Proven expertise in off-page SEO, with a strong track record of delivering high-quality backlinks and measurable organic growth.
* Experience leading and developing a team, fostering collaboration, performance, and professional growth.
* Deep understanding of content quality, topical relevance, and EEAT principles, and how they influence off-page authority and performance.
* Strong strategic and analytical mindset, with the ability to conduct backlink and competitor analysis, and work effectively with on-page and cross-functional teams.
* Proficient in industry-standard SEO tools (e.g., Ahrefs, Majestic, Semrush) and experienced in coordinating content production with freelancers and agencies.
The Interview Process:
* 1st: Initial Chat with Talent Partner (30 mins via Zoom)
* 2nd: Interview with our team, Senior Off-Page SEO Manager and Off-Page SEO Team Member (1 hour video via Zoom)
* 3rd: Take home task - you will be given 5 days to complete the task and present it back to the team, General Manager - Marketing and Senior Off-Page SEO Manager (Hiring Manager) (1 hour video via Zoom)
Why Legend?
* Super smart colleagues to work alongside and learn from.
* Tailored flexibility for your work-life balance.
* Annual discretionary bonus to reward your efforts.
* Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
* Long term incentive plan so we can all share in the growth and success of Legend.
* Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we'll do all we can to support you.
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