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Digital marketing manager

Liverpool (Merseyside)
Balticco
Digital marketing manager
£42,000 - £48,000 a year
Posted: 4 October
Offer description

We are a retail, events, and management consultancy group based in the heart of Liverpool. Our mission is simple: to create memorable experiences, deliver measurable results, and guide clients through the ever-evolving world of commerce.

Our work spans dynamic retail ventures, headline-making events, and strategic consultancy for organisations aiming to grow and innovate. At our core, we blend creativity with commercial intelligence—whether we're designing consumer campaigns, executing large-scale activations, or shaping business strategy.

The Role

We're looking for a Digital Marketing Manager to take ownership of our marketing function and shape the way we connect with our audiences.

This is a hands-on leadership role where strategy meets execution—you'll be responsible for building impactful campaigns, growing our digital presence, and ensuring marketing drives success across both our retail and consultancy arms.

If you're equally confident plotting a 12-month roadmap as you are digging into campaign analytics to optimise ROI, this role is for you.

Key Responsibilities

Strategy & Planning

* Develop and deliver an integrated digital marketing strategy across retail, events, and consultancy.
* Own the digital roadmap—budgets, KPIs, and performance reporting.

Campaign Management

* Plan, run, and optimise paid and organic campaigns (Google Ads, Meta, LinkedIn, emerging platforms).
* Lead multi-channel product and event launches in collaboration with sales and events teams.

Content & Brand

* Oversee engaging content for websites, email, and social platforms.
* Manage creative partners, including designers, photographers, and freelancers.

Data & Insights

* Analyse campaign performance (CTR, ROAS, conversions, engagement) and turn insights into action.
* Produce monthly dashboards for senior leadership.

Leadership & Collaboration

* Line-manage a Marketing Executive and coordinate agency support.
* Work closely with Retail and Events teams to ensure marketing aligns with business goals.

A Typical Week Might Include

* Reviewing PPC performance and adjusting targeting.
* Briefing a freelance designer on event branding.
* Presenting quarterly KPIs to the Managing Director.
* Hosting a brainstorm to build pre-launch buzz for an upcoming event.

Must-Haves

* 4+ years in digital marketing (2+ in a managerial role).
* Proven track record with multi-channel campaigns (PPC, SEO, social, email).
* Skilled in Google Ads, GA4, and paid social management.
* Strong analytical ability with evidence of data-led decision making.
* Excellent communication skills.
* Experience managing junior staff.
* Based within commutable distance to Liverpool (regular on-site presence required).

Nice-to-Haves

* Marketing experience in retail, events, or consultancy.
* Familiarity with automation tools (HubSpot, Mailchimp, Marketo).
* Basic design skills (Adobe Suite or Canva).
* Experience with influencer partnerships and event promotion.

Salary & Benefits

* Bonus: Up to £1,000/month linked to performance
* Annual Leave: 25 days + bank holidays + your birthday off
* Hybrid working: 3 days on-site in Liverpool HQ, 2 days remote (post-probation)
* Private healthcare (after 6 months)
* Company pension (5% employer contribution)
* Annual £1,000 personal development allowance
* Team socials: previews, showcases, strategy days
* Discounts across our retail and events portfolio

Equality, Diversity & Inclusion

We are proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to creating an inclusive workplace where everyone feels valued, supported, and empowered to succeed.

Job Types: Full-time, Permanent

Pay: £42,000.00-£48,000.00 per year

Benefits:

* Additional leave
* Bereavement leave
* Company events
* Company pension
* Flexitime
* Sabbatical

Experience:

* Digital marketing: 4 years (required)

Work authorisation:

* United Kingdom (required)

Work Location: In person

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