About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
Location: UK
Department: Customer Care – After Sales, BYD Europe
Within the After Sales division, the Customer Care department focuses on initiatives and processes that strengthen customer satisfaction, service quality, and the overall brand experience. To support the growth of the European business and the increasing complexity of customer care initiatives, BYD is seeking a Community Operation Specialist based in London, UK.
This role will lead and coordinate strategic projects within the Customer Care area, ensuring that initiatives aimed at improving customer experience are effectively designed, implemented, and delivered across the organization.
Key Responsibilities:
* Community Growth & Engagement
Develop and execute community growth strategies tailored to the UK market
Drive user engagement through campaigns, discussions, and interactive content
Identify and nurture key users (KOLs, active contributors, brand advocates)
* Content Planning & Management
Plan and publish high-quality, localized content (posts, topics, campaigns)
Moderate user-generated content to ensure quality and compliance
Identify trending topics and align content with user interests
* Campaign & Event Execution
Plan and execute online and offline campaigns (e.g., test drive events, meetups)
Collaborate with marketing and after-sales teams to launch engagement initiatives
Support offline activities such as vehicle showcases and community events
* Data & Insights
Monitor community performance metrics (engagement, retention, growth)
Analyze user behavior and optimize content and operations strategies
Provide regular reports and actionable insights
Skills, Qualifications, and Experience Required:
* Bachelor’s degree or above
* 2+ years experience in community operations, social media, or content marketing
* Strong understanding of UK digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
Passion for automotive industry (EV knowledge is a plus)
* Excellent English communication and copywriting skills
* Strong sense of ownership and execution
* Strong understanding of the UK market, including local user behavior, culture, and digital trends
Proven experience in localized community operations and user engagement strategies
* Native-level or fluent English proficiency, with excellent copywriting and communication skills
We Offer:
* Competitive remuneration based on performance and experience.
* Opportunities for department and company-wide team building events.
If you align with our mission and have the skills we need, apply to be our Community Operation Specialist in UK today. Join us in our journey towards a sustainable future!
Location: London UK
Type of Employment: Full-time
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