What You Will Do
1. Plan, create and measure the performance of content across multiple formats to effectively deliver Scandit’s message globally, specifically to target industries such as transport & logistics.
2. Act as a content strategist to develop messaging and assets used throughout the buying lifecycle across awareness, demand generation, targeted ABM campaigns, public relations and sales engagements.
3. Work closely with Global Campaigns and Digital Marketing to promote and repurpose content across multiple communication channels to drive inbound leads.
4. Create assets such as whitepapers, videos, ad copy, blog posts, case studies, webcasts, webinars, email cadences, etc and develop new formats to continually improve our reach and cut-through with target audiences.
5. Continuously monitor and analyse key content performance metrics across various channels and using a range of tools (such as GA4) to drive constant improvements.
Who we look for
6. Degree in Marketing, Business, Advertising, Public Relations, Journalism or other equivalent work experience required.
7. Exceptional verbal and written communication skills; native English speaker preferred. Knowledge of German is a plus.
8. Minimum 5 years’ experience of B2B content creation and marketing in the IT/technology industry,, with the ability to relate to target audiences ranging from developers to the C-suite.
9. Understanding of both proven and innovative content marketing tactics, such as SEO, digital advertising, generative AI and social media marketing.
10. Knowledge/experience of working in Enterprise SaaS and in the transport & logistics, travel or supply chain industries a plus.
11. Your communication style is clear, informative, human and refreshing - reflecting our company’s innovative culture and values.
12. You have an editorial mindset that seeks to understand what audiences need and how to create content that meets their needs.
13. The ability to navigate an emerging market and deliver results in a high-paced, deadline-oriented environment.
14. Highly collaborative approach, able to effectively lead and support cross-functional projects, works well with stakeholders at all levels and across different regions.
15. Experience working with both internal resources and managing external vendors and other third-party contributors that play a role in the content creation, such as designers and external copywriters.
16. Ensure high standards in your own copywriting with good attention to detail to maintain brand consistency and accuracy.
17. Knowledge of tools such Google Analytics, WordPress and Marketo is a plus.
The good stuff
Here are just some of the reasons why people choose to build their career at Scandit:
18. Smart, people-first culture
19. Flexible, office, hybrid or home working
20. Do good and give back with 2 impact days where you are able to give time to one of our trusted nonprofit partners
21. Innovation hackathons
22. Global team outings
23. Festive/end of year all company celebrations
24. Your birthday off
25. Learning and development opportunities
26. Mentoring programs
27. An attractive individual equity plan in a high growth company
28. Top notch tech pack to enable you to do your most productive work
29. Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, Boston, Singapore and Tokyo
30. As well as specific benefits related to the location you are joining
We are proud to be “ GREAT PLACE TO WORK” accredited in the UK, USA, Japan, Finland & Switzerland and “GREAT PLACE TO WORK FOR WELLBEING” in the UK
You could be the difference
At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all. All qualified applications will receive consideration for employment without regard to race, colour, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed.
Imagine the What. Build the How.
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