Job Description
Role: Marketing Manager
Contract: 3 months FTC with a view to going permanent
Salary: Circa £50k per annum
Structure: Hybrid in Hull
Reports to: Chief Marketing Officer
Core Purpose:
Brand guardian and owner of the integrated marketing plan (online + offline). Develops and delivers cohesive brand campaigns, ensures consistency across all customer touchpoints and partners with Sales & Product to create and deliver go-to-market plans
Key Responsibilities:
Brand & Campaign Leadership
* Develop and deliver annual marketing plans aligned to business priorities
* Act as brand guardian to ensure consistency across all channels & departments
* Lead cross-channel campaigns (retail promotions, product launches, awareness campaigns, advertising programmes, events, webinars, etc)
Digital Engagement & Integration
1. Work closely with Head of Digital & Digital Exec to ensure campaign cohesion across web, PPC, SEO, and paid channels
2. Provide digital campaign/ad briefs, develop content plans for blogs, PR and brand content, partnering with and managing agency briefs where relevant
3. Drive online engagement, build brand excitement and attr...