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If you are a dynamic marketing professional with a passion for professional barbering, hairdressing and animal grooming, then we have an opportunity for a results-driven individual to join our sales and marketing team.
Reporting to the Senior Trade Marketing Manager - Western Europe, this role will be responsible for driving growth by increasing brand and product visibility through online and in-store activations with key retailers in the UK. This position will work closely with the UK Sales Manager and collaborate with the wider EMEA trade marketing team.
Skills and Experience
* Experience : A minimum of 3 years of experience in trade marketing or a similar role within the personal care or beauty industry.
* Results-Driven: Experience of driving growth at trade level and passionate about professional personal care.
* Skilled Negotiator: Track record of securing best brand and product coverage with retailer through negotiation.
* Social Media: Experience activating with retailers across organic and paid media.
* Excellent Communicator: Creates and maintains strong relationships with key internal and external stakeholders.
* Collaborates: Works across multiple departments to develop and deliver trade marketing plans in the UK and EMEA teams.
* Analytical: Ability to analyse market data and derive actionable insights to inform marketing strategies.
Key Responsibilities and tasks will include:
* Product Promotion: Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
* Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer's marketing mix to ensure maximum brand coverage and sales.
* Retailer Relationship Management: Build and maintain strong relationships with key retailers to ensure successful collaboration and product placement.
* Event Management: Responsible for managing exhibitions, trade events/fairs and education events.
* Budget Management: Manage the trade marketing budget for the UK.
* Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
* Insights: Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.
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