LWM Traded Services is a trading company wholly owned by Lichfield District Council. We partner with local authorities and businesses to provide smarter recruitment solutions, connecting them with the very best local talent.
We're hiring an experienced Sales Manager on behalf of a local well established Staffordshire business to join their close-knit senior operations team.
* Location: Staffordshire (2-3 days office based)
* Salary: £60,000 – £70,000 + Car, Bonus (DOE)
* Global leading Manufacturer with fantastic office space.
About the Company
This is an exciting time to join a growing manufacturing business based in Staffordshire, as they enter their next phase of expansion, the company is well-positioned for continued success. The culture is down-to-earth, hands-on, and highly supportive, offering individuals the opportunity to make a real impact while growing alongside the business.
The Opportunity
We are seeking a Senior Sales Manager with a clear pathway to Director level. This role is ideal for an ambitious, high-performing sales professional who is looking to step into a strategic leadership position. You will play a pivotal role in leading and inspiring the sales team, driving sustained revenue growth, developing high-value client partnerships, and setting the standard through a hands-on, lead-from-the-front approach.
Key Responsibilities
* Lead, manage, and develop the sales team to achieve and exceed revenue targets, fostering a high-performance and accountable culture.
* Coach and mentor team members through regular 1:1s, performance reviews, and ongoing development support.
* Set clear objectives, KPIs, and sales strategies aligned with overall business growth plans.
* Take ownership of the sales pipeline, ensuring accurate forecasting, reporting, and consistent deal progression.
* Drive new business development, identifying and securing high-value opportunities and key accounts.
* Build and maintain strong, long-term relationships with strategic clients and stakeholders.
* Work closely with senior leadership to support long-term commercial objectives.
* Implement and continuously improve sales processes, tools, and best practices to drive efficiency and results.
* Support recruitment, onboarding, and retention of top sales talent within the team.
About You
* Natural leader with the ability to inspire, motivate, and develop high-performing teams.
* Results-driven and commercially focused, with a strong desire to exceed targets and drive business growth.
* Confident communicator who can influence at all levels.
* Resilient and tenacious, with the ability to thrive in a fast-paced, target-driven environment.
* Hands-on and proactive, leading from the front and setting the standard for the team.
* Strong relationship builder, able to develop trust and long-term partnerships with clients.
* Experience of working in a Manufacturing / Business to Business environment - ideally packaging or plastics, but this is not essential.
How to Apply
If you are an experienced Sales Manager looking for your next challenge, we would love to hear from you. Please get in touch for further information or submit a CV to to be considered.
If you need support with completing your application, for any part of the recruitment process, please contact so that we can discuss reasonable adjustments.
Please Note:
We value the interest shown in our vacancies and aim to consider every application carefully. However, in the event of exceptionally high levels of response, we reserve the right to close this vacancy early to manage application volumes effectively.
Due to the high number of applications that we can typically receive, we are unable to notify applicants who have not been shortlisted. If you have not heard from us within 4 weeks of the closing date, please assume that your application has been unsuccessful on this occasion.
We look forward to hearing from you.