Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.
We are looking for an Ecommerce Executive to join the Ecommerce Trading Team. As an Ecommerce Executive you will join an established team of Ecommerce and Digital Marketing experts to support the rollout and optimisation of onsite content campaigns across the Footasylum Website and App.
The Team
The Ecommerce Trading Team sits within the wider Digital Department and operates out of our Head Office in Rochdale. The team works closely with the UX, Digital Delivery, Marketing, and Merchandising teams, and across Footasylum own brand websites.
About You
* You will have a strong understanding of Ecommerce and what makes a great customer journey.
* You will be proactive and confident prioritising multiple tasks.
* You will be curious and use data to inform decision making.
* You will have strong communication skills and enjoy working with multiple teams.
Responsibilities
* Update and maintain campaign content, web categories, and landing pages in line with trading priorities and brand guidelines.
* Coordinate content refreshes for new launches, campaigns, promotions, and seasonal changes.
* Monitor and improve on‑site search performance, analyzing search behaviour to identify missed opportunities and drive product discoverability.
* Monitor customer behaviour and propose improvements to enhance user experience.
* Implement strategies to increase traffic, conversion, and average order value.
* Execute online merchandising strategies to maximise conversion and AOV, including product sequencing, category curation, and cross‑sell opportunities.
* Work closely with Buying, Merchandising, and Marketing teams to ensure product priorities and stock availability are accurately reflected online.
* Conduct regular website health checks to identify broken links, outdated content, platform issues, and UX barriers.
* Produce weekly trade reports covering sales, traffic, conversion, top‑performing categories, and areas for improvement.
* Present insights and recommendations to the wider team to support rapid commercial decision-making.
* Identify trading opportunities using data insights and competitor analysis.
* Conduct competitor analysis to stay updated on market trends and pricing.
Desirable Skills / Experience
* Experience in an ecommerce role, ideally within fashion or a fast‑paced retail environment.
* Strong understanding of ecommerce platforms.
* Confident using web analytics tools (e.g., Google Analytics, GA4).
* Confident using Microsoft Excel for data analysis.
* Basic knowledge of SEO principles and onsite merchandising best practice.
* Excellent attention to detail with strong organisational and time‑management skills.
* Able to interpret data, extract insights, and communicate findings clearly.
* Proactive mindset with a passion for continuous improvement and delivering best‑in‑class customer journeys.
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