Join a dynamic and innovative skincare brand as a Senior Marketing Manager, where you’ll lead strategic marketing initiatives to drive growth and enhance brand presence.
The Role
Key Responsibilities:
* Develop and execute comprehensive marketing strategies to generate leads and increase customer acquisition.
* Collaborate with cross-functional teams to align marketing efforts with product development and sales objectives.
* Manage and optimise digital marketing campaigns across various channels, including email, social media, and paid advertising.
* Analyse market trends and competitor activities to identify opportunities for differentiation and growth.
* Oversee the creation of compelling content that resonates with target audiences and supports brand messaging.
* Monitor and report on key performance indicators to assess the effectiveness of marketing initiatives.
What we're looking for:
* At least 5 years’ experience in a social media/content creator role, with a track record of successful lead generation and brand building.
* Strong understanding of digital marketing tools and platforms, including CRM systems and analytics tools.
* Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
* Creative mindset with a data-driven approach to decision-making.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.