The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Customer Marketing Manager - eCommerce to drive digital excellence and deliver standout brand performance across Pureplay channels. Key Responsibilities: Develop and manage eCommerce activation plans across pureplay platforms, turning brand strategy into measurable conversion and revenue growth. Translate brand ambitions into bold, impactful digital strategies that win in the online marketplace. Lead paid media planning and optimisation across retailer platforms, maximising ROI and return on spend (ROS). Dive into customer and market performance insights to identify opportunities, take decisive action, and elevate KPIs. Collaborate with agencies and data partners to ensure accurate content, optimise campaigns, and drive performance. Partner cross-functionally with Brand, Commercial, and external teams to deliver fully integrated, high-impact activations. Contribute insight-led recommendations in commercial planning sessions to shape strategy and execution. About You: Proven experience in Customer/Trade/Shopper Marketing, ideally with exposure to Pureplay or (url removed) channels. Deep understanding of digital activation, online retailer performance metrics, and what drives conversion. Commercially minded with a sharp focus on ROI, revenue growth, and delivering results that matter. Confident managing multiple stakeholders, building strong relationships across internal teams, agencies, and customers. Energised by fast-paced, high-impact work, and passionate about translating strategy into results. If the role and responsibilities sound like a good fit for you, then I’d love to speak to you! Find out more about our available opportunities or how we can help you further your career – contact us today. Please get in touch with Emma or click “Apply Now” to be considered for this vacancy. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy