Essential Home
With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.
With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.
Marketing
Marketing is at the heart of Essential Home. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With a community of 2,500 marketing professionals and our leading-edge Marketing Academy, your opportunities to grow and upskill will be extensive.
About the role
As part of the Marketing team, you will support the team at the front line of strategic execution and at the centre of product delivery within a FTSE 10 Company. Our dynamic, ownership-driven culture will bring out the best in you every day. As a Senior Brand Manager (SBM), you will focus on driving growth in your market by leading the execution of the brand marketing plans for a category in line with the country’s commercial strategy as set by the Area.
Your responsibilities
* Responsible for achieving financial and market share targets for a brand or category in the market.
* Manage marketing for two brands, ensuring activation excellence of central Powerbrand plans.
* Collaborate across functions including Area, supply, sales and finance to develop and execute successful commercial plans to meet targets.
* Oversee initiative development and activation of local brands, including new product development, consumer and shopper communications.
* Propose business development initiatives based on consumer, shopper, and market insights.
* Support Trade marketing in implementing store-format activation plans and optimizing product assortment and promotions.
* Assist the Sales team in creating customer presentations and meeting customer requirements.
* Manage local brands, developing brand plans, product initiatives, and communication strategies.
* Coach and develop team members.
The experience we're looking for
* Minimum 5 years’ experience in brand marketing.
* Proven ability to develop brand strategy, product, and communication innovation.
* Experience in creating 360-degree campaigns, including traditional TV and digital channels such as programmatic, social media, and OLV, with a good understanding of best practices.
* Strong leadership skills and proven experience.
* Excellent analytical and communication skills, both verbal and written.
* Bachelor's degree required; MBA is a plus but not necessary.
* Fluency in English.
What we offer
We prioritize inclusion and support our employees through various global Employee Resource Groups, parental benefits, mental health programs, life insurance, and other local-market benefits. Our global share plans provide opportunities to share in Reckitt's success. For eligible roles, we also offer short-term incentives to reward outstanding performance. Compensation is aligned with Reckitt's pay-for-performance philosophy.
Equality
We believe in hiring for potential as well as experience. If you feel this role and our company are a good fit, we encourage you to apply, even if you don’t meet every requirement. All qualified applicants will receive consideration without regard to age, disability, ethnicity, religion, gender, sexual orientation, veteran status, or other protected characteristics.
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