Job Description
Working under the Marketing Manager for Henry Schein Practice Services within an established team, you will support the marketing of Henry Schein’s services to dental professionals. This is an exciting role working across a range of brands, with plenty of opportunity to create and execute your own ideas. We are looking for someone with a good understanding of marketing campaigns, with the ability to create credible content to nurture the pipeline. Execution of multi‑channel campaigns ensuring consistency across applicable channels including email, paid media, inbound content workflows, webinars and events is key. Campaigns must deliver ROI, creating and nurturing leads for our sales team. This person must generate ideas, be self‑motivated and work with others to meet tight deadlines.
Responsibilities
* Creating and nurturing qualified leads through targeted marketing campaigns
* Using the marketing automation system to engage customers with dynamic, personalised campaigns and understand each step from click to close
* Analysing campaigns and adapting accordingly
* Updating web marketing content via Wordpress
* Working with Henry Schein’s design studio and digital media team to create high‑end, credible content in line with brand guidelines
* Researching market trends, demographics, pricing strategies and other relevant information that helps managers and directors develop marketing plans
* Delivering reports on research findings through written documents and verbal presentations
* Working to company‑set KPIs and team targets
* Other duties as assigned to support team goals and business needs
Skills & Experience
* Computer proficiency
* Marketing software knowledge – Knowledge of Pardot automation system is extremely advantageous but not essential; knowledge of marketing automation systems is highly desirable
* Data analysis
* Great written, verbal and interpersonal communication skills
* Project management, coordinating the execution of multiple campaigns across brands
Person Specification
* A good team player with strong communication skills
* Organised and able to work to tight deadlines and under pressure
* Reliable and punctual
* Flexible with a can‑do attitude
* Open to ideas, and able to challenge and persuade others
* Inquisitive, and want to truly understand our customers to create meaningful content
Benefits
* A competitive salary
* 25 days holiday a year, with the ability to buy up to 5 days holiday each year
* Life Insurance
* Cycle to Work scheme
* A hybrid, flexible working culture
* 10% annual bonus based on achieved KPIs
* Subsidised gym membership
* Access to Health & Wellbeing Apps
* Employee discounts
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.
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