Store Manager – Astella Jewellery, Birmingham
At Astella Jewellery, our philosophy lives in every member of our team – especially our Managers, who play a crucial role in delivering excellence, empowerment, and unforgettable customer experiences every day.
At the heart of Astella's vision is a commitment to inclusive, exquisite service delivered in a warm, professional, and inspiring way.
Founded in Birmingham's historic Jewellery Quarter, Astella has quickly grown into one of the UK's most exciting independent jewellery houses. From bespoke engagement rings to our mythology-inspired fine jewellery collections, our mission is simple: to make buying jewellery a joyful, memorable, and empowering experience.
Why Join Astella?
We don't just sell jewellery – we help people celebrate love, commitment, and life's most meaningful milestones.
As part of the Astella family, you'll be working in a dynamic, creative, and supportive environment where your ideas matter and your leadership makes a real difference.
We're proud to be known for:
* Our Greek mythology–inspired collections that combine storytelling with fine craftsmanship
* A reputation for creating bespoke engagement rings that reflect each customer's personal journey
* A growing brand that champions inclusivity, diversity, and accessibility in fine jewellery
* Exceptional service that has positioned us as one of Birmingham's go-to jewellers for proposals and weddings
Our goal is simple: to be known as the place "Where Birmingham gets engaged."
About the Role
An exciting opportunity has arisen at Astella Jewellery for a Store Manager in Birmingham's Jewellery Quarter. This is your chance to lead a talented, growing team in one of the UK's most distinctive independent jewellers.
As Store Manager, you will:
* Lead our boutique team across sales, client care, and operations
* Deliver an unforgettable in-store experience that reflects Astella's brand story
* Drive commercial success while maintaining our standards of luxury, inclusivity, and care
This is more than a retail management role – you'll be the driving force behind Astella's customer experience, operational excellence, and growth in Birmingham.
The benefits of working with a forward-thinking independent: no corporate red tape. Your ideas are welcomed, and there are no glass ceilings.
What We're Looking For
We're seeking an experienced leader with a proven track record of managing a retail team within the jewellery, luxury, or premium lifestyle sector.
You'll also be:
* Highly organised, process-driven, and confident in leading day-to-day operations
* A natural motivator with a passion for hitting KPIs and sales targets
* Entrepreneurial and commercially minded – treating the store as if it were your own business
* Passionate about delivering exceptional and inclusive customer experiences
* Skilled in visual merchandising and brand presentation
* Confident in recruitment, training, and developing high-performing teams
* Social-media savvy and comfortable promoting the brand online
* Polished, professional, and able to represent Astella with pride
Key Responsibilities
* Lead the in-store team to deliver exceptional service and strong commercial results
* Oversee all aspects of store operations, from team performance to customer experience
* Build and maintain meaningful, long-lasting customer relationships
* Champion Astella's brand values and ensure showroom presentation is always of the highest standard
* Manage stock, store layout, and commercial planning
* Recruit, coach, and develop new and existing staff
* Promote Astella online and in-store, leveraging social media to reach new audiences
* Take ownership of the full sales journey – from first enquiry to lifetime aftercare
* Consistently achieve performance against KPIs and sales targets
Expectations & Ways of Working
Communication & Leadership
* Provide clear coaching and updates to your team
* Handle challenges with professionalism and accountability
* Maintain accurate records and efficient systems
Time Management & Accountability
* Lead by example in punctuality, organisation, and presentation
* Maximise daily schedules and ensure full team engagement
Proactivity & Productivity
* Identify opportunities to enhance service, efficiency, and performance
* Stay hands-on and present – leading from the shop floor
Workspace & Culture
* Maintain a clean, inspiring, and luxurious retail environment
* Foster a positive, collaborative, and high-achieving team culture
Ready to Join Us?
If you're a natural leader with a passion for fine jewellery, operational excellence, and delivering unforgettable customer experiences, we'd love to hear from you.
Join Astella Jewellery in Birmingham and help us shape the future of independent luxury retail.
Benefits
* Company events
* Generous employee discount
* Commission & bonus scheme
* Free uniform
* Opportunity to participate in charity/volunteer events
* 28 days holiday (pro rata), increasing with service
* Health & wellbeing focus
* Family-friendly policies in place
You will be rewarded with a competitive salary and performance-related bonus.
Job Types: Full-time, Permanent
Pay: £30,000 – £35,000 per year (plus commission & bonus)
Schedule: 8-hour shift
Ability to commute/relocate: Birmingham B18 (Jewellery Quarter): reliably commute or plan to relocate before starting work (required)
Experience:
* Luxury Retail / Jewellery Sales: 1 year (preferred)
Work Location: In person
Job Type: Full-time
Pay: £30,000.00-£40,000.00 per year
Work Location: In person