Assistant Event Director
Application Deadline: 25 February 2026
Department: Events
Employment Type: Permanent - Full Time
Location: London
Reporting To: Tom Hogg
Description
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and ten offices: United Kingdom (London & Manchester), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia, Dubai and Abu Dhabi, United Arab Emirates), APAC (Vietnam, Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
ROLE OVERVIEW:
The opportunity exists for a dynamic, motivated and experienced Assistant Event Director to join the 54 team, to oversee the delivery of major events on behalf of 54's international client portfolio.
The role will initially focus on the company's golf event portfolio (LIV Golf, Aramco Team Series, International Series), and be responsible for all aspects of Event delivery, including, rightsholder, partner and client liaison, budget and project management, production and logistics.
An understanding of the professional golf event ecosystem, its stakeholders, rightsholders and suppliers is an advantage but an ability to navigate and learn about the global golf environment is also sufficient for the role.
The events portfolio is expanding into new sports and territories. Experience in producing other major sports events is an advantage.
You must demonstrate extensive international event experience, strong personal motivation, innovate and forward-thinking practices, and be comfortable working remotely as well as at the Company's Head Office in London. As a senior role in the 54 event division the candidate must have extensive project management experience, with a track record of delivering multiple events successfully within tight and competitive deadlines.
Tasked with delivering core aspects of the event, and supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the ability to work in different cultures.
KEY ROLES AND RESPONSIBILITIES:
* Act as a senior delivery partner to the Event Director, sharing responsibility for the achievement of overarching event objectives.
* Contribute to the design, implementation, and continuous improvement of event management standard operating procedures.
* Drive innovative and forward-thinking concepts to maximise commercial and partnership opportunities across projects.
· Lead the management and performance of suppliers, ensuring rigorous standards, quality control, and continuous improvement in delivery.
* Take ownership of detailed event budgets, forecasting and cost control, working closely with Event Directors to ensure financial discipline.
* Act as a key point of contact for clients on day-to-day delivery, timelines, and status reporting.
* Support and deputise for the Event Director in client, rights holder, stakeholder, and internal delivery calls, meetings, and workshops.
* Own the management and achievement of key client and project milestones, driving accountability across delivery teams.
* Work in close partnership with Marketing and Commercial teams to maximise opportunities for added value, activation quality, and revenue growth.
* Support negotiations and delivery of host venue and destination agreements, contracts, and operational requirements.
* Proactively engage specialists across the Events Division and wider 54 Group to secure new opportunities at the right time and with maximum impact.
PERSON SPECIFICATION:
* Strong project management mindset with the ability to manage complex, multi-stakeholder programmes.
* Highly innovative and creative, with the ability to translate ideas into commercially viable delivery solutions.
* Collegiate and collaborative working style, contributing positively to a high-performance team culture.
* Proven ability to identify, shape, and develop new commercial opportunities.
* Confident and credible communicator at senior and C-suite level.
* Outstanding listening skills, with the ability to translate client needs into bespoke, high-quality solutions.
* Strong interpersonal skills, with the ability to engage, influence, and motivate a wide range of stakeholders.
* Highly organised, with strong prioritisation and time-management skills.
* Acts as a role model for positive team behaviours, professionalism, and integrity.
* Ethical, hardworking, resilient, and highly goal oriented.
* Demonstrates gravitas, maturity, and strong presentational presence.
* Exceptional attention to detail and quality control.
* Passionate about sport, physical activity, and live events.
SPECIAL SKILLS/EXPERIENCE NEEDED:
* Experience within an account management or client services team in an agency environment.
* Knowledge of the international sports and events industry (desirable).
* Proven track record managing key international accounts for high-profile brands.
* Strong understanding of brand, rights holder, and agency ecosystems.
* Advanced experience creating compelling, tailored presentation decks and proposals.
* Confident presenter to senior management and external clients.
* Highly competent in updating, managing, and reporting on live projects and new business pipelines.
KPI'S AND GOAL SETTING:
(Metrics to be defined by Line Manager and aligned to specific event delivery objectives and promoter KPIs.)
* Delivery of agreed event objectives, milestones, and quality standards.
Positive development in:
* Team leadership and people management capability
* Professionalism and senior presence within the Events team
* Stakeholder and client relationship management
* Personal drive to improve individual performance and the performance of the wider Events Division
* Active participation in 54 company events, initiatives, and culture-building activities.
SALARY AND BENEFITS:
* Competitive Salary
* Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
* Pension scheme
* Life Assurance
* Income Protection
* 25 days annual leave (+ public holidays), pro-rated & Birthday off
* Increased annual leave with years of service
* Employee Assistance Program (EAP)
* Private Healthcare
* Enhanced Parental Leave
* Staff clothing
* Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00