Job Title: Digital Marketing Manager
Salary Banding: 50 - 55k per annum (DOE) + Benefits + Bonus & LTIP Programme
Contract type: Permanent & Full time
Location: London
Be Part of Something Big. Join the Wingstop Team!
At Wingstop, we are not just in the chicken
business, we are in the flavour business. Our focus is on delivering
exceptional experiences and memorable moments for both our customers and our
team.
We have been recognised for our commitment
to excellence earning accolades such as (Sunday Times Best Places to Work 2024
& 2025, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1
Dish in 2025). But our mission remains simple: BRING THE FLAVOUR.
Who are we looking
for?
An experienced
Marketing Manager to grow customer lifetime value and footfall by owning Wingstop’s performance across
owned digital platforms, delivery & click & collect and CRM.
This role integrates
national campaigns, drives omnichannel adoption, and improves the brand’s value experience
across physical and digital touchpoints.
Key
Responsibilities
Owned Digital Channels
•
Collaborate with digital designer and product teams on in-store
screen/QR strategy
•
Launch and optimise QR campaigns, menu boards, and local landing pages
•
Own local SEO and web/app content for store listings
•
Manage updates for site content relevant to C&C, locations and
platform mechanics
CRM, Loyalty & Customer Lifecycle
•
Plan and deliver lifecycle messaging via email, Whatsapp, and Loyalty
platform comms
•
Optimise CRM journeys and automate high-performance flows
•
Support loyalty roadmap: e.g., point mechanics, gamification,
refer-a-friend
•
Personalise offers by behaviour, location and platform usage
•
Integrate LTOs, store launches and occasion-based targeting
Delivery + Click & Collect
•
Lead marketing strategy across Deliveroo and Click & Collect (e.g.
Vitamojo)
•
Collaborate with Ops, Head of Delivery, and IT to test offers, improve
UX, and boost basket size
•
Launch platform-specific promotions, bundles, and app adoption
campaigns
•
Track platform performance and identify friction points
Cross-Functional Collaboration
•
Work closely with Product Marketing, Social, and Creative on
full-funnel execution
•
Sync with Paid Media agency to align CRM/promo messaging
Requirements
We’re looking for someone who thrives in a fast-paced,
high-growth environment and knows how to deliver meaningful results across
multiple digital levers.
Essential:
* 4+ years of experience in digital or
CRM-focused marketing roles, ideally within QSR, retail, FMCG or
high-frequency consumer brands
* Hands-on experience managing CRM platforms
(e.g., Klaviyo, Braze, Salesforce, or similar)
* Track record of delivering performance through
E-mail, Whatsapp, push, and lifecycle marketing
* Experience managing delivery aggregator
platforms (Deliveroo) and/or digital ordering platforms (Vita Mojo)
* Strong grasp of UX journeys across web, app,
and in-store digital touchpoints (QR, menu screens, landing pages)
* Analytical mindset with confidence in using
data to optimise campaigns and improve conversion
* Excellent project management skills with
ability to manage multiple campaigns, launches and regional rollouts
* Exceptional cross-functional communicator —
works well with Product, Ops, Tech, and Creative teams
Desirable:
* Knowledge of loyalty mechanics and CRM
personalisation strategies
* Familiarity with in-store digital
merchandising (e.g., menu board scheduling, screen content)
* Comfortable working with design/copy
stakeholders to build campaign assets
* Agency or platform-side experience in a
performance-driven marketing environment
Why
Wingstop?
At
Wingstop, we believe in rewarding and investing in our people. Here’s
what we offer:
· Generous
annual Bonus scheme: with potential for higher earnings based on business
performance.
· LTIP
Programme:
based on business performance.
· Enhanced
Holiday allowance:
Enjoy 25 days of annual leave plus bank holidays.
·
Enhanced Employer Pension
Contributions: 5%
Employer Contributions.
· Private
Healthcare:
Benefit from private health insurance, including Vitality at Work perks.
· Family
Support:
Enhanced maternity and paternity leave for growing families.
· Enhanced
Sickness Benefit:
Two weeks full pay, 12 month rolling
· EV
Salary Sacrifice Scheme: available after 3 months of service
· Paid
Birthday Leave:
Celebrate your birthday with an extra day off, on us.
· Welcome
Pack:
Start your journey with us with a Wingstop welcome pack.
· Discount
Platforms:
Access a wide range of retail, dining, and wellness deals.
· Flexible
Pay Options:
Use Wagestream for on-demand access to earned wages.
· Exceptional
Training & Onboarding: Begin your career with a structured programme tailored to
your role.
· Career
Development:
Unlock training and growth opportunities to advance your career.
· Professional
Uniforms:
Look the part with our branded attire.
· Recognition
& Celebrations: Attend semi-annual conferences and team events to celebrate
success.
· Benefits
Platform:
Access e-learning, lifestyle savings, and well-being resources.
· Flexible
Work Culture:
Enjoy remote work options and the freedom to make your role your own.
· Exclusive
Discounts:
Enjoy 20-50% off when dining with friends and family.
Commitment
to Diversity and Inclusion
We
celebrate individuality and are dedicated to fostering a diverse and inclusive
workplace. As an equal-opportunity employer, we are committed to creating a
supportive environment for all. If you require any adjustments during the
recruitment process to perform at your best, please let us know—we’re here to
assist you.
If
this opportunity aligns with your skills and career goals, we encourage you to
apply. Join us in bringing the flavour and making a real impact!