Purpose Of The Job
* To commission, write and edit engaging content for all MDU and DDU channels, including the website, digital publications, social media platforms, apps, eLearning tools and email communications; ensuring it is consistent with house style and maintains the professional voice of the MDU and DDU.
* To add, remove and edit content using the MDU's content management system or other digital platforms.
* To regularly review and communicate the MDU editorial and policy guide for staff who write on behalf of the organisation.
The Jobholder Will Do The Following
* Work with colleagues to define and manage the MDU and DDU’s content strategy, ensuring that content is shared and distributed as widely as possible amongst target audiences.
* Produce, maintain and promote the policy and editorial guide to internal customers who write material for external and internal use.
* Ensure content governance on existing, in progress and planned content.
* Manage the editorial and production process of the digital journals effectively.
* Support, coach and guide all internal customers who write for external audiences, so that they write in the MDU style and follow MDU policy guidelines.
* Develop and update protocols and processes for content provided via digital and traditional channels.
* Produce, commission, and edit digital content such as pages, guides, podcasts, eLearning, videos, features and journal articles for the websites, social media platforms, podcasts, emails and apps.
* Read documents for policy as required.
* Regularly review online content to make sure it is relevant, accurate and up to date.
* Work across the marketing and communications teams to optimise content for all activity, implementing effective SEO and PPC strategies.
* Identify and prepare images and other multimedia content for use online.
* Provide copywriting support as needed for websites and emails.
* Provide advice on content design and review content for colleagues.
* Use analytics to measure the effectiveness of content and identify areas for improvement, which may include creating, updating or archiving content.
* Undertake other tasks as required by the leadership team.
* Update and maintain the MDU policy guide in line with brand guidelines.
* Management and production of journal publications.
* Production of online content including guides and feature articles
* Preparation of copy for inclusion in MDU and DDU marketing campaigns.
Experience, Knowledge, Skills And Qualifications
* The ability to prepare high quality written material, consistent in style and in line with MDU policy and tone
* The ability to take complex information and distil it into concise, readable and easily understandable web-ready copy
* The ability to edit pre-prepared articles in order to make these read more easily both online and offline
* The ability to research ideas using a range of techniques in order to produce articles
* Familiarity with software tools for project management, CMS, design or editing
* Proven experience of taking a publication from concept to print including management of the interim steps
* The ability to write original content based on a concept or brief
* While not essential, an understanding or experience of writing about medical or health issues is desirable
The Personal Competencies Required For This Role Include
* The ability to form working relationships with the MDU’s professional staff on the basis of being able to demonstrate an excellence in their own professional field
* The ability to deliver quality results under time pressure imposed by deadlines
* The ability to prioritise competing demands for work, and respond to adjusting priorities at the direction of the Head of Marketing
* The ability to work collaboratively authors and reviewers to deliver to deadlines
* The ability to identify opportunities and risks
* An initiative-based approach to planning and forecasting
* An enthusiasm for the subject
* A pragmatic, flexible attitude, allowing for maximum use of copy and content
* A keenness to work as part of a team.