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Overview
We are seeking a dynamic and data-driven Senior eCommerce Key Account Manager (KAM) to drive our digital sales and retail execution across Amazon, Pure Play, Marketplaces (by ensuring a profitable and incremental route to market), and Omnichannel retail accounts (by leading the eComm agenda) within the local market. You will play a key role in accelerating online growth, optimizing performance, and executing commercial plans in close alignment with regional and local account stakeholders.
Key Responsibilities
* Account Ownership & Business Development: Manage and grow local eCommerce performance across local marketplaces and manage local responsibility for the Amazon 1P business, and support Omnichannel eRetailers in close collaboration with the KAMs. Develop and implement tailored commercial strategies and promotional calendars to support account-specific growth targets, including ownership of Promo Budgets, RRPs & Pricing Strategy. Support Amazon account development in partnership with Amazon EU Regional Key Account Managers, who maintain the primary relationship with Amazon central teams.
* Collaborative Account Management: Work closely with EU Regional Amazon KAMs to localize and execute EU-wide strategies, ensuring alignment with local market dynamics and promotional priorities. Collaborate with omnichannel KAMs (e.g., Tesco, Asda, etc…) who hold the primary relationship with the accounts, to jointly drive online performance and digital execution for omnichannel customers. Ensure consistency and synergy between online and offline strategies in omnichannel environments. Manage the pure play channel, while exploring new & relevant opportunities.
* Performance & Content Optimization: Analyse account performance across KPIs (sales, traffic, conversion, profitability) and take action to improve results. Partner with agencies or internal teams for media investment, campaign tracking, and ROI optimization (AMS, DSP, Online Retail Media). Support Marketing to ensure best in class content is visible on all eComm platforms. Own the identification and briefing in local content requirements.
* Cross-functional Collaboration: Own local customer service communication, ensuring orders are delivered on time and full, supporting to resolve PO issues. Collaborate with marketing, category management, supply chain, finance, and operations to align on strategic priorities and ensure full execution support. Build and activate local strategies for advertising, promotions, and seasonal campaigns in close partnership with the marketing and category teams, using insights from category data, shopper behaviour, and brand priorities. Provide feedback to regional KAMs, Category and Marketing teams based on local performance, retailer dynamics, and consumer insights.
Experience & Qualifications
* Between 3-5 years of experience managing Amazon 1P business (incl. Vendor Central and Amazon advertising experience) as well as other pure players/marketplaces within the UK
* Significant sales experience working with major accounts on trade marketing/Category management within consumer goods industry (experience working in the commercial channel is essential)
* Strong negotiation and influencing skills
* Demonstrable ability to build long term sustainable strategies to maximise growth opportunities
* Advanced financial awareness is required to monitor sales results and forecast changes based on trends
* Good command of MS Excel and PowerPoint
* Results oriented and team player
* Strong analytical skills
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