Primary Purpose
To support the Head of Data Activation with:
* The concept, management and successful delivery of all Data Activation client-based projects (across the full XCM client portfolio).
* All associated departmental reporting, KPI's and insight, to measure the success of campaigns and departmental outputs.
* To collaborate with our clients and client management team across their digital communications and CRM requirements.
* To attend and contribute to strategic client planning sessions and to support all subsequent projects briefs and tasks.
* To expand XCM’s understanding of the latest CRM tactics and technologies.
* General departmental administration duties as and where required, including task tracking across activity.
Key Responsibilities
Support the Head of Data Activation and Client Management team with:
* All ongoing client project work through the PAD (Projects & Actions Document) framework.
* The development and execution of high-quality CRM and digital client campaigns and communications.
* The scoping of campaign and communications to support client’s engagement with customers through the whole lifecycle.
* All briefing associated with the XCM communications & contact strategy.
* Managing, updating and improving all reporting and KPI's associated with Marketing & Strategic Services projects.
* Sourcing and delivering competitor and industry research/benchmarks.
* Internal and client workshops around all associated disciplines and marketing techniques.
* Standard XCM reporting and dashboards, their framework, presentation and delivery both internally and to clients.
* The evolution of campaigns through testing strategies, performance indicators and audience insight.
Experience & Qualities
* Preferably holding a post-graduate degree in a Marketing related discipline.
* A solid understanding of the full, end-to-end marketing mix, covering both traditional (offline) and digital (online) marketing.
* Experience of working with marketing platforms (for example Emarsys, Dotdigital, Adobe Campaign etc…) specifically around maximising the use of different data types (Customer, relational data and event based)
* Ability to tackle and understand End-to-End Customer Lifecycle Marketing & Triggered/Behavioural Marketing Programmes.
* A good level of understanding of Campaign Process, Execution & Delivery.
* Polished skill sets in Microsoft Excel, Powerpoint, and Word.
* Some comprehension of Google Analytics or similar web analytics tools.
* Must be able to understand and analyse campaign performance at a basic level.
Attributes
* Must possess effective communication skills and have the ability to communicate confidently across all levels of the business.
* First Class presentation skills (across verbal, written and graphical outputs)
* First Class attention to detail
* First Class numerical skills
* Razor sharp time management skills
* Enthusiastic, Proactive & Confident
* Positive & Transformational, both internally and across the client base.
* Demonstrate ambition and attitude to succeed.