Reporting to: Founder & Agency Director
Availability: Full-Time
Location: London
About DH—PR
DH—PR is a London-based luxury communications agency with a global network of clients and partners. We help brands navigate toward lasting success through a bespoke approach to strategic communication.
We are proudly female-led and deeply values-driven.
Our Mission
We are committed to delivering luxury PR with creativity and purpose, ensuring our clients resonate and achieve lasting success.
Our Values
We strive to be kind in our communication, conscious of our impact, and inclusive in both thought and practice.
DH—PR is a certified B Corp and is committed to uphold the values of inclusivity, environmental responsibility and consideration in all that we do.
We commit to an inclusive and representative mix of participants within our projects and to being an equal opportunity employer.
We recognise that we have a responsibility to the environment beyond legal and regulatory requirements. We are committed to reducing our environmental impact and continually improving our environmental performance as an integral part of our business strategy and operating methods. We will encourage clients, suppliers and other stakeholders to do the same.
Role Overview
The Senior Account Director is a pivotal leadership role, responsible for overseeing high-profile client accounts, driving new business development and managing and developing senior team members. In addition to strategic client leadership, this role plays a critical part in business growth, team development, and agency-wide leadership, working closely with the Founder, Managing Director and Agency Director to execute DH—PR’s long-term vision.
As a certified B Corporation, we are committed to using business as a force for good. Every team member shares the responsibility of upholding our social and environmental impact standards, contributing to a workplace that prioritizes sustainability, ethical practices, and community benefit.
Key Responsibilities
Strategic Leadership & Client Management
* Oversee and direct a portfolio of high-profile fashion clients and special projects, ensuring best-in-class strategy and execution.
* Lead big-picture strategic thinking, ensuring DH—PR remains at the forefront of industry trends and innovation.
* Act as the first point of contact for senior-level client and media relationships, fostering long-term partnerships.
* Oversee the execution of multi-channel PR strategies, ensuring alignment with client business goals.
* Drive high-profile media placements, securing impactful editorial, influencer, and VIP partnerships.
* Take full responsibility for press strategies, client retention, and business growth, working closely with other Directors as well as Account and Senior Account Managers.
* Proactively manage client expectations, complex situations, and high-pressure brand moments, ensuring seamless problem-solving.
Business Development & Agency Growth
* Lead and drive new business development, identifying and securing high-value client opportunities, brand partnerships, and revenue streams.
* Oversee and spearhead client pitches and proposals, working with senior leadership to expand DH—PR’s portfolio and reputation.
* Play a key role in expanding DH—PR’s fashion division, solidifying the agency’s presence in this sector.
* Develop and implement strategic initiatives to drive agency growth, client acquisition, and industry partnerships.
* Represent DH—PR at industry events, conferences, and networking opportunities, strengthening the agency’s profile and relationships.
* Work closely with the Founder and Managing Director to refine internal processes, optimise efficiencies, and elevate creative and strategic output.
* Lead and inspire the team, fostering a culture of innovation, collaboration, and high performance.
* Oversee budget management and financial planning for major client accounts, ensuring profitability and sustainable growth.
Press, VIP & Influencer Strategy
* Act as a senior industry representative, fostering relationships with high-profile press, stylists, and influencers.
* Secure high-impact, brand-defining coverage, ensuring consistent press momentum across print, digital, and social platforms.
* Drive long-term VIP and talent strategies, identifying global opportunities for dressing, collaborations, and placements.
* Oversee and approve all press materials, media pitches, and key messaging, ensuring they reflect the agency’s high standards.
Events, Brand Partnerships & VIP Initiatives
* Take full ownership of Fashion Weeks and other key industry events, leading press, VIP, and team management.
* Oversee the execution of major client events, runway shows, launches, and activations, ensuring strategic media impact.
* Lead high-level collaborations and brand partnerships, ensuring alignment with client and agency goals.
* Directly oversee VIP dressing and influencer engagement, managing relationships with top-tier stylists, celebrities, and agents.
Senior Team Leadership & HR Responsibilities
* Manage and develop Account and Senior Account Managers, ensuring strong leadership across teams.
* Work closely with the Managing Director on recruitment, team structure, and HR development.
* Provide high-level mentorship, setting a culture of excellence, collaboration, and continuous learning.
* Conduct performance reviews and senior training sessions, ensuring best practices across all accounts.
* Uphold agency values internally and externally, acting as a senior stakeholder and role model.
Financial & Operational Oversight
* Oversee client budgets, financial planning, and agency profitability, ensuring commercial success.
* Work closely with senior leadership to streamline operations and improve internal efficiencies.
* Play a key role in agency-wide decision-making, contributing to overall business strategy and planning.
About You
* Minimum 10+ years’ experience in PR, communications, or media relations, with a strong background in luxury fashion, beauty, lifestyle.
* Established senior-level relationships with key editors, stylists, influencers, and industry leaders.
* A visionary leader, able to balance big-picture thinking with hands-on execution.
* Extensive experience in new business development and client acquisition, with a proven ability to drive agency growth.
* Strong presentation and pitching skills, with experience leading new business proposals.
* Strong financial acumen, with experience managing budgets and overseeing commercial operations.
* Exceptional people manager, with experience leading and developing high-performing teams.
* Comfortable in high-pressure situations, able to make strategic decisions with confidence.
* Thrives in a fast-paced, dynamic environment, demonstrating calmness, adaptability, and problem-solving skills.
* Committed to maintaining confidentiality and professionalism in handling client and agency information.
* Aligned with DH—PR’s values of kindness, consciousness, and inclusivity.